Multi-Media Account Executive

Company Overview

Cumulus Media | Muskegon, MI currently features 3 stations in the Muskegon area and surrounding counties. Our stations include: 98.3-FM WLCS Classic Hits, 100.1 WVIB-FM Urban Contemporary, 92.5-FM WWSN is our Adult Contemporary Station. The cluster of 3 stations reaches thousands of listeners on a daily basis.

Position Overview

The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it has never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!

Cumulus Media | Muskegon, MI has an immediate opening for a full time Multi-Media Account Executive. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional.

Our Multi-Media Account Executives provide solutions to their clients in West Michigan and contacts across the US maximizing our multi-media options that include audio and highly targeted digital assets. As a Multi-Media Account Executive, you will be responsible for aggressively pursuing online presence and advertising sales with local clients. The Multi-Media Account Executive will leverage Cumulus Media’s world-class solutions and your sales experience to exceed sales goals and help clients achieve their marketing goals. The Multi-Media Account Executive reports to the Sales Manager.

Key Responsibilities & Qualifications

Key Responsibilities:

• Ability to identify decision-maker needs and gain understanding of objectives. This leads to development of effective integrated marketing solutions that deliver results and ROI
• Confidently deliver effective multi-platform, integrated sales presentations which may include audio, video, digital, and event partnerships
• Focused new business development via ongoing prospecting to aggressively seek to grow revenue. Networking, initial contact/cold calling, canvassing, client referrals are all examples of building and maintaining a robust target list of qualified new customers
• Utilize resources for continuous education and awareness. This includes the rapidly changing competitive landscape and emerging technology to best position Cumulus solutions as the premiere solution providers in the marketplace
• Follow procedures for preparing orders, resolving billing issues, submitting regular sales reports including detailed business development pipeline, revenue performance forecast, and competitive analysis using CRM
• Collaborate with team resources to generate creative solutions
• Utilize and embrace the use of the CRM daily
• Strive to achieve revenue budgets on a monthly basis
• Work hands-on with your Sales Manager to set and exceed sales goals
• Win clients through new business development efforts including prospecting, cold calling, and scheduling face to face and virtual appointments with potential clients
• Maintain productive client communication to ensure client satisfaction
• Monitor competition to continually prospect new account leads
• Negotiate rates and ensure prompt payments

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Strong background in cold calling/prospecting and door to door sales
• Organization skills with the ability to keep a full pipeline
• Experienced lead generator and ability to connect with viable prospects
• Experience with online presence and digital advertising solutions
• Excellent communication skills - strong presenter to clients of sales opportunities and post-sale successes
• Positive attitude and passion for the job
• Bachelor's Degree in Business, Marketing or related field is preferred.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).