SEO Content Writer Associate
Goosehead Insurance Agency8 months ago
Dallas, Texas, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
As an SEO Content Writer at Goosehead Insurance, you will craft persuasive and compelling content tailored for diverse audiences. You are expected to produce high-quality content that drives organic traffic and improves search engine rankings by leveraging SEO best practices. You will collaborate with the marketing team and subject matter experts to ensure that all content aligns with our brand voice and business objectives.
Key Responsibilities
- Create high-quality, SEO-optimized content incorporating relevant keywords to enhance online visibility.
- Monitor SEO performance and adjust strategies based on data from tools like Google Analytics, Google Search Console, and SEMrush.
- Upload and review content in the CMS to ensure accuracy and consistency before publishing.
- Conduct regular quality assurance checks and implement feedback from cross-departmental collaborations.
- Collaborate with marketing and subject matter experts to ensure all content aligns with brand identity and key messaging.
Required Qualifications
- Bachelor’s degree in English, Journalism, Public Relations, Communications, or a related field.
- 1-2 years of experience with SEMrush and developing content strategies across various digital platforms.
- In-depth knowledge of SEO practices, including keyword research, keyword optimization, and internal linking.
- Proven portfolio demonstrating excellent writing, editing, and content creation skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
Benefits & Perks
- High quality voluntary health, vision, disability, life, and dental insurance programs
- 401K Matching Plan
- Employee Stock Purchase Plan
- Paid holidays, vacation, and sick leave
- Corporate-sponsored programs to enhance employee physical, financial, mental, and emotional wellness
- Financial Solution Program
Required Skills
Google Search Console
Copywriting
Digital Marketing
Content Writing
Content Strategy
Keyword Research
Google Analytics
HTML
Editing
SEMRush
SEO
CMS Management