Senior Product Launch and Marketing Strategist

Position Overview

Join Humana as a Senior Product Launch and Marketing Strategist based in Cincinnati, Ohio.
Location: Cincinnati, Ohio
Schedule: 40
Education: Bachelor's Degree
Experience Required: 5 years Project, Product or Program Management experience

The Sr. Product Launch and Marketing Strategist helps create impactful content and implement innovative launch strategies across various channels to accelerate business objectives. The right fit for this role will bring exceptional communication skills, the ability to translate complex topics into compelling narratives, and strong project management expertise to strategically align cross-functional partners. This role is critical in driving successful product launches for Sales, Agents, Employers, and Members.

Key Responsibilities

• Partner with subject matter experts to develop product positioning and content.
• Collaborate closely with functional teams to create and drive market activation plans.
• Lead key launch initiatives across Commercial Product portfolios to deliver new enhanced products.
• Help plan and influence external marketing campaigns while developing sales collateral in partnership with the Group Marketing team.
• Influence impactful sales training and communications.
• Optimize the launch process based on continual feedback.
• Develop standards, processes, and tools to drive greater efficiencies across cross-functional teams.

Required Qualifications

• Education: Bachelor's Degree
• Experience Required: 5 years Project, Product or Program Management experience
• Healthcare or Insurance experience
• Strong relationship management skills
• Passion for contributing to an organization focused on continuously improving consumer experiences
• Comprehensive knowledge of Microsoft Office applications including Word, Excel, and PowerPoint
• Strong verbal and written communication skills to effectively interact with a variety of internal and external stakeholders
• Requirements: Must have a high speed DSL or cable modem for a home office with a minimum standard speed of 10x1 (10mbs download x 1mbs upload); Satellite and Wireless Internet services are not allowed for this role.

Preferred Qualifications

• Healthcare marketing experience.
• Sales support experience, including development of value proposition messaging and marketing plans.
• Experience with ADOBE InDesign or ADOBE Acrobat.
• Clinical product knowledge.