Marketing Manager, Strategy Team

Position Overview

This role involves partnering with the Consumer Insights Team to unlock game changing insights through category analyses, fueling strategy and tactic creation for menu planning cycles. The position contributes significantly to both short-term and long-term strategy creation through new product development, renovation, menu simplification, and performance management efforts. Responsibilities: Leading cross functional collaborations, managing market tests, and building compelling business cases are key parts of this opportunity. McDonald’s Corporation is an Equal Opportunity Employer committed to creating an inclusive environment for all employees.

Key Responsibilities

• Partner with the Consumer Insights Team to unlock game changing insights through category analyses to fuel strategy and tactic creation for menu planning cycles.
• Significantly contribute to short-term and long-term strategy creation.
• Lead new product development, renovation, menu simplification, and performance management efforts.
• Gather and integrate multicultural and diversity representation insights into day-to-day work.
• Lead cross functional teams consisting of Culinary, Consumer Insights, Supply Chain, Operations, Finance, Suppliers, and other marketing functions.
• Own and manage market tests and market test communications.
• Build compelling business cases.
• Lead sell-in of strategies, tactics, and business cases to leadership, owner/operator partners, and field marketing.