Manager, Marketing & Communication
Job Description
Position Overview
Are you a dynamic and creative leader with a passion for marketing and communication? Do you have a desire to make a meaningful impact on the lives of children and their families? Cincinnati Children's has an exciting opportunity for you. As the Manager of Marketing and Communication, you will play a crucial role in promoting our world-renowned healthcare services and advancing our mission of improving child health. We are seeking a highly organized and strategic individual with exceptional communication skills and a proven track record of developing and executing successful marketing campaigns. Cincinnati Children's is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Key Responsibilities
- Develop and execute strategic marketing plans and campaigns to promote Cincinnati Children's healthcare services.
- Collaborate with internal teams to identify key messaging and target audiences for marketing efforts.
- Manage and oversee all aspects of marketing and communication, including budget, timelines, and deliverables.
- Monitor and analyze market trends and competition to inform marketing strategies.
- Utilize various channels, including digital, print, and social media, to effectively reach and engage target audiences.
- Develop and maintain relationships with media outlets and other external partners for increased visibility and brand recognition.
- Work closely with clinical and administrative staff to ensure accurate and compelling messaging and branding.
- Develop and maintain a strong brand identity and voice for Cincinnati Children's.
- Measure and report on the effectiveness of marketing efforts and make recommendations for improvement.
- Stay up-to-date on industry trends and best practices to continuously improve marketing strategies.
- Manage and mentor a team of marketing and communication professionals.
- Ensure all marketing materials and communications are in compliance with organizational guidelines and regulations.
- Foster a positive and collaborative work environment to support the team's success.
- Represent Cincinnati Children's at events and conferences to promote the organization and its mission.
- Continuously seek out new and innovative ways to promote Cincinnati Children's and make a meaningful impact on the lives of children and families.