Marketing and Program Manager

Position Overview

Founded in 1989, Automated Media, Inc. (AMI) is an innovative, award‐winning information technology firm based in Michigan serving customers worldwide. At AMI, we design ingenious technology solutions for major clients such as Ford, Chrysler, GM, and more. As a Marketing and Program Manager, you will oversee and execute business and marketing plans for key OEM accounts, ensuring effective program management, strategic marketing initiatives, and robust reporting.

Compensation: Base Pay Range: $80,000 - $94,000

Key Responsibilities

• Oversee assigned OEM program initiatives by establishing clear objectives, assessing performance, and prioritizing tasks.
• Lead the development of OEM marketing plans and calendars to achieve or exceed business goals and financial targets.
• Build strong, collaborative relationships across OEM accounts, serving as a trusted advisor on all marketing matters.
• Ensure the integration of all marketing mix elements to drive cohesive and impactful programs.
• Collaborate with internal program teams, Tire Manufacturers, and OEM contacts to develop, implement, and administer consumer promotions and dealership incentive programs.
• Foster relationships with OEM corporate market teams and selected marketing agencies.
• Support development and management of annual tire and dealer program marketing plans.
• Work with cross-functional teams to develop communication plans, create digital marketing product information, and implement marketing strategies.
• Create user guides for all programs and promotions.
• Partner with data analysis teams to acquire necessary data for dealer program reporting and ad hoc analysis.
• Collaborate with the data analyst to perform ROI analysis on all programs and promotions, leveraging available OEM data.
• Develop reports to analyze business center performance and design actionable plans with distributors.
• Provide leadership and support for OEM marketing initiatives and projects, addressing day-to-day challenges.
• Implement project management methodologies to oversee new program conception, design, and execution.
• Utilize project management software to manage tasks for promotions and ensure project deadlines are met.
• Identify process improvement opportunities to enhance program execution and efficiency.
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree required (preferably in Business, Marketing, Management, or a related field).
• Minimum of 4 years of experience in Sales, Program Management, or Marketing; project management experience is required.
• Strong communication skills with the ability to influence at multiple organization levels.
• Excellent detail orientation and organizational skills ensuring prompt follow-up with both external and internal customers.
• Proficiency in all Microsoft Office products.
• Demonstrated strong financial acumen.
• Competencies include: Results Orientation, Agility, Initiative, Influence, Customer Focus, Recognizing Implications, Commitment to Challenges, Relationship Building, Collaboration, Project Management, and OEM Process Knowledge.

Benefits & Perks

• Compensation: Competitive salary + bonus with a base pay range of $80,000 - $94,000.
• Benefits: Comprehensive package including paid time off, medical, dental, vision, and 401k matching (50% on the dollar up to 7% of employee contribution).