Influencer Marketing Manager, Shopbop Job at Amazon in New York

Position Overview

Shopbop is seeking a dynamic and innovative Influencer Marketing Manager to lead our experiential and content-driven influencer initiatives. This role will spearhead the strategy and execution of high-impact influencer events, content campaigns, and strategic partnerships that drive brand awareness and revenue growth. The ideal candidate is a versatile marketing strategist with a strong background in experiential marketing and partnership management, excelling at conceptualizing and executing a wide range of influencer engagements – from digital content collaborations and social media campaigns to in-person events.

Key Responsibilities

• Developing and managing an extensive calendar of influencer events including seasonal moments, collection launches, and brand partnerships
• Creating innovative content campaign concepts that align with business objectives and drive measurable results
• Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences
• Overseeing event budgets, vendor relationships, and execution logistics while measuring ROI
• Implementing automated marketing programs including targeted communications, educational resources, and engagement initiatives
• Analyzing program performance and optimizing strategies based on data insights
• Identifying emerging influencer talent and platforms to expand Shopbop's reach

Required Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelor's Degree

Preferred Qualifications

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting, and demand generation

Compensation & Benefits

• Compensation:The base pay for this position ranges from $72,600/year in the lowest geographic market up to $155,200/year in the highest market. Additional forms of compensation such as equity and sign-on payments may be provided as part of a total compensation package.
• Benefits & Perks:A full range of medical, financial, and other benefits are offered. For more information, please visitEmployee Benefits.

Amazon is an equal opportunity employer and does not discriminate based on veteran status, disability, or any other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results, and if you require workplace accommodations during the application process, please visitAccommodations.

This position will remain posted until filled. Applicants should apply via our internal or external career site.