Marketing Sales & Fan Experience Specialist - 498665

Position Overview

The Marketing Sales & Fan Experience Specialist will work as a member of the Intercollegiate Athletics Marketing Sales & Fan Experience team under the direction of the Assistant Athletic Director of Marketing, Sales & Fan Experience at Main Campus – Administration in Toledo, OH. The role is responsible for developing and executing marketing plans, managing game operations and promotional activities, ticket sales, and sponsor activation for Men’s and Women’s basketball to maximize revenue, increase fan attendance, and enhance the overall game day experience. Additionally, this position oversees student engagement by acting as a liaison with student organizations and leaders, and supports marketing and promotion for other varsity sports including football, volleyball, soccer, baseball, and softball.

Key Responsibilities

• Develop and implement comprehensive marketing plans for Men’s and Women’s basketball.
• Oversee game operations, promotional activities, ticket sales, and sponsor activation to maximize revenue and attendance.
• Lead student engagement efforts and serve as the liaison with student organizations to boost awareness and attendance.
• Assist the marketing team with promotional planning for other varsity sports including football, volleyball, soccer, baseball, and softball.

Required Qualifications

• Bachelor’s degree in marketing with three (3) years of relevant experience or Master’s degree with one (1) year of relevant experience.
• Proficient in Microsoft Office.
• Working knowledge of Adobe Photoshop, Illustrator, and InDesign.
• Experience with various social media platforms.
• Familiarity with NCAA, MAC, and NCAA rules and regulations.
• Detail-oriented with strong accuracy in data management.
• Highly organized with the ability to manage multiple projects and deadlines.
• Strong initiative and problem-solving skills.
• Excellent customer service skills.
• Demonstrated strong interpersonal skills with colleagues, fans, student-athletes, coaches, and administrators.
• Effective communication and respectful interaction with diverse populations.
• Ability to work both independently and collaboratively as a team leader and team member.
• Proven leadership skills and capability to lead project teams.

Benefits & Perks

• Compensation: Salary will be commensurate with education and experience.