Marketing - Student SEO and Web Marketing Specialist (NFWS)

Position Overview

The Student SEO and Web Marketing Specialist supports the SEO team within the Digital Marketing Department by assisting with a variety of SEO and digital marketing tasks that help maintain, optimize, and improve website performance. This role provides hands-on experience in digital marketing operations, including SEO strategy execution, website management, and content optimization – a great opportunity to gain real-world marketing experience, build valuable technical skills, and see your work make an impact on a major university website!

Key Responsibilities

• Work alongside experienced marketing professionals in a collaborative environment that values curiosity, creativity, and continual learning.
• Conduct SEO keyword research for YouTube videos and web content to support optimization strategies.
• Open new projects and assign tasks to SEO team members within project management systems.
• Edit and update website pages in Drupal, including copy updates, image replacement and resizing, and other page-builder updates.
• Identify internal linking opportunities by analyzing existing site pages to enhance SEO and user navigation.
• Push website pages live by following established processes – complete review edits, set up redirects, update tracking information, and submit pages for indexing using tools such as Google Search Console, Google Analytics, and Conductor.
• Support testing and optimization initiatives by setting up experiments and tracking performance metrics.
• Assist with general project management activities such as submitting deliverables, reviewing tasks, and ensuring steps are completed accurately and on time.
• Collaborate with SEO and marketing team members to ensure quality assurance and timely completion of digital marketing initiatives.
• Perform special projects as assigned.

Required Qualifications

• Current GCU student enrolled in a bachelor's or master's degree program in marketing, business, communications, web design, or similar concentrations.
• Familiarity with SEO concepts, including keyword research, internal linking, and on-page optimization.
• Experience working in a content management system (CMS), preferably Drupal.
• An eye for web aesthetics and content presentation.
• Comfortable learning digital tools such as Google Analytics, Google Search Console, Conductor, and SEOTesting.
• Strong attention to detail, excellent organizational skills, and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills with a collaborative, team-oriented attitude.
• Ability to maintain confidentiality and follow established processes accurately.
• Eagerness to learn, adapt, and grow within a fast-paced digital marketing environment.
• Must be enrolled at GCU as a full-time student in a bachelor's or master's program, retain a 2.0 GPA (bachelor) or 3.0 GPA (master), and maintain good financial and academic standing.

Additional Information

• Compensation: Minimum Wage
• Anticipated End Date: June 30, 2026
• Manager: Search Engine Optimization Manager