Lifecycle Marketing Specialist (Email & SMS Focus)

Position Overview

As a Lifecycle Marketing Specialist (Email & SMS Focus), you will own our email and SMS marketing strategy and execution. Based in Remote locations or Austin, TX, this role is designed for a data-driven marketer who is passionate about shaping the customer journey, driving engagement, and maximizing retention and revenue. You will be instrumental in building flows and campaigns and coordinating with cross-functional teams.

Key Responsibilities

• Build and optimize flows and automations in Klaviyo to drive revenue and retention
• Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies
• Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey
• Create clear briefs for the graphic designer and oversee implementation
• Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution)
• Maintain and organize customer segments to ensure relevant targeting
• Ensure timely delivery of all lifecycle communications
• Own the retention piece of the Marketing Calendar
• Track and report email marketing performance, delivering insights to optimize future campaigns

Required Qualifications

• Proven experience with Klaviyo (flows, campaigns, segmentation)
• Exceptional copywriting skills tailored to ecommerce
• Data-minded with the ability to evaluate performance and iterate for results
• Highly organized with strong project management skills

Preferred Qualifications

• Experience with Meta Ads Manager, Google Ads, Shopify, or influencer coordination (Bonus)

Benefits & Perks

• Autonomy to lead lifecycle strategy in a fast-growing company
• Opportunity to expand into paid, site, and influencer marketing
• Access to a supportive, passionate team (and electric bikes!)
• Competitive salary and benefits based on experience