Head of Marketing (Onsite - Los Angeles or Dallas)

Position Overview

We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up. This is a hands-on builder role, not a campaign-only or execution-only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the company's long-term growth. This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast-moving, early-stage environment, and enjoys building clarity and structure where none previously existed.

Location: Los Angeles (Onsite) or Dallas, TX (Onsite)

Compensation: Base Salary: $110,000 annually; Bonus: Negotiable; Growth Path: Opportunity to grow into a CMO-level role as the company scales

Schedule: Monday through Friday, 8:30 AM - 5:30 PM (Dallas), Monday through Friday, 9:00 AM - 5:30 PM (LA)

Responsibilities: Reports to CEO; Stage: Early-stage, building the Marketing function from 0 to 1

Key Responsibilities

• Market & Customer Insights:
  • Lead research on competitors, market landscape, and positioning
  • Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input
  • Translate insights into clear, actionable marketing strategy and direction
• Brand & Differentiation:
  • Partner closely with the CEO to define core customer personas and brand positioning
  • Develop key messages and ensure brand strategy is translated into practical guidelines for consistent execution
• Website & Conversion Strategy:
  • Set the strategic direction for website information architecture and conversion logic
  • Collaborate with design and development teams to improve clarity, messaging, and conversion performance
  • Utilize performance data to drive prioritization and decision making
• Visual & Brand Consistency:
  • Establish and evolve lightweight brand guidelines as the company grows
  • Ensure consistency across website, social media, campaigns, and presentations
  • Serve as the final steward of brand quality, clarity, and coherence
• Social Media & Content System:
  • Define the overall social media and content strategy aligned with brand and growth objectives
  • Design scalable content frameworks, operating rhythms, and success metrics
  • Manage execution support through junior hires, interns, or external partners as needed
  • Ensure that content efforts are system-driven and scalable
• Marketing Function Build-Out:
  • Build and own the core marketing operating model, including processes, workflows, and SOPs
  • Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities
  • Scale the marketing function while maintaining clarity and focus

Required Qualifications

• 5-10 years of experience across Marketing, Brand, or Growth functions
• Proven experience building something from 0 to 1 (early-stage company, new brand, or new market)
• Comfortable moving between strategic thinking and hands-on problem-solving
• Strong customer empathy and product intuition
• A refined aesthetic sense paired with low ego and strong judgment
• Ability to operate in ambiguity and build structure where none exists

Benefits & Perks

• Paid Time Off: 120 hours annually
• Paid Holidays: 9 company-paid holidays
• Health Insurance
• Vision Insurance
• Dental Insurance
• 401(k) Plan