Manager of Performance Marketing

Position Overview

At FOREVER®, a leading memory-keeping platform, we are looking for an experienced Manager of Performance Marketing to drive user acquisition, conversion, and retention through full-funnel performance campaigns. Reporting to the Director of Marketing and working closely with the CEO, you’ll play a vital role in shaping our go-to-market strategy and scaling our growth in a fast-paced, innovative environment.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Meta, Google, YouTube and other relevant platforms.
• Manage and refine acquisition funnels and customer journeys to maximize ROI and minimize CAC.
• Analyze campaign data to extract insights, report on performance, and adjust strategies in real time.
• Collaborate with the creative team to develop ad content and landing pages that convert.
• Develop and manage influencer marketing programs, including outreach, relationship building, and campaign tracking.
• Support senior leadership in shaping go-to-market strategies for product launches, promotions, and seasonal campaigns.
• Contribute to long-term growth planning by identifying customer trends, segmentation opportunities, and market insights.
• Assist with budget tracking, forecasting, and reporting to ensure optimal resource efficiency.
• Work closely with cross-functional teams and manage external vendors or contractors as needed.
• Stay updated on digital marketing trends, platform updates, and best practices to drive innovation.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of hands-on experience in performance, growth, or digital acquisition marketing.
• Deep knowledge of digital advertising, including SEO, SEM, GEO, and managing paid media platforms (Google & Meta Ads).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent project management and communication skills across cross-functional teams.

Preferred Qualifications

• MBA or advanced degree is a plus.
• Experience in B2C or consumer tech environments.
• Proficiency in email marketing and analytics tools.

Benefits & Perks

• Competitive salary with benefits, opportunities for advancement, and equity participation.
• Mission-driven culture with a meaningful impact on families worldwide.
• Direct collaboration with senior leadership and the CEO.
• High-ownership role in a fast-growing, innovative tech company.