Manager, Social Media

Position Overview

New York City Ballet, one of the foremost dance companies in the world, is seeking a Social Media Manager with strong writing and editing skills. Reporting to the Director, Acquisition Marketing, this role supports the marketing goals by shaping the organic social strategy, promoting the annual Lincoln Center season and national/international touring activities, and cultivating engaging content across all channels. The position supervises the Senior Associate, Social Media, and collaborates with various teams to drive audience engagement and revenue growth. It is a full-time, salaried position with typical hours between 10 AM and 6 PM on weekdays, with occasional evenings and weekends.

Key Responsibilities

• Collaborate with the Director, Acquisition Marketing to develop and execute an annual organic social strategy that complements paid efforts.
• Work with the Senior Associate, Social Media to construct an annual content calendar and oversee the creation and timely rollout of assets.
• Capture social content natively, including photo and video, as well as rehearsal and performance footage.
• Maintain and develop social series to keep feeds current, enhance engagement, and attract new followers.
• Partner with dancers, musicians, and creative teams to produce compelling content.
• Monitor social media trends, track KPIs, and interact with followers as appropriate.
• Collaborate with the creative services team on visual and design requirements.
• Maintain relationships with the digital agency to stay current on industry best practices.
• Coordinate with other Marketing & Media teams and internal clients to develop storytelling across various platforms.
• Serve as the department proofreader and maintain an organized archive of work and assets.
• Assist with additional department activities as needed.

Required Qualifications

• Bachelor’s degree with a minimum of 5 years of direct experience managing social media platforms.
• Strong writing, copyediting, and proofreading skills with the ability to adapt tone to the brand’s voice.
• A keen eye for design and command of social analytics.
• Experience covering live events is a plus.
• Proven track record of successfully managing staff.
• Proficiency in MS Office with experience in photo and video editing; familiarity with InShot and Adobe Photoshop is a plus.
• Highly organized, detail-oriented, and deadline-driven.
• Ability to work independently as well as in a team environment, with strong customer service skills.
• A demonstrated interest in the arts and culture; experience in ballet or with NYCB is a major plus.
• Willingness and ability to work occasional evenings and weekends.