Home Health Care Sales and Marketing Account Executive (Chicago)

Position Overview

Our client is seeking a dynamic and results-driven Home Care Sales, Marketing, and Business Development Expert to drive growth, expand their client base, and build strategic partnerships within the home care industry. This role is ideal for a highly motivated professional with a proven track record in sales, marketing, and business development, specifically in home care, senior services, or healthcare industries.

MOST IMPORTANT:

Responsibilities:

• Identify, develop, and maintain relationships with potential clients, referral sources, and community partners including hospitals, physicians, senior communities, and case managers.
• Generate new leads through networking, outreach, cold calling, and attending industry events.
• Develop and implement strategies to meet and exceed revenue and client acquisition goals.
• Conduct in-person and virtual presentations to potential clients and referral sources about home care services.
• Work closely with the care coordination team to ensure seamless onboarding and client satisfaction.
• Develop and execute marketing plans to increase brand awareness and community engagement.
• Manage and enhance the company’s online presence including website, social media, and digital marketing campaigns.
• Organize and participate in community events, expos, and networking opportunities to generate leads and promote services.
• Collaborate with internal teams to develop compelling marketing materials, advertisements, and outreach programs.
• Establish and maintain relationships with key referral partners such as hospitals, rehabilitation centers, assisted living facilities, and healthcare professionals.
• Identify new market opportunities and expansion strategies to grow the business.
• Monitor industry trends, competitor activities, and market dynamics to inform business strategies.
• Provide regular reports on sales and marketing performance, identifying areas for improvement and growth.

Qualifications:

• 1-10+ years of experience in sales, marketing, or business development within the home care, senior care, or healthcare industry.
• Strong knowledge of home care services, private pay models, Medicare, Medicaid, and long-term care insurance.
• Proven ability to build and maintain strong relationships with referral sources and clients.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, goal-oriented, and able to work independently.
• Proficiency in CRM software, digital marketing tools, and Microsoft Office Suite.
• Road Warrior: Willingness to travel locally for client meetings and networking events.

Benefits:

• Competitive base salary + commission structure
• Performance-based incentives and bonuses
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development and career growth opportunities
• 401(k) and 401(k) matching
• Additional dental, health, and vision insurance options
• Paid time off