Senior Vice President Marketing
Job Description
Position Overview
Marcus Theatres is seeking a Senior Vice President of Marketing to lead the development and execution of an integrated marketing philosophy that elevates our brand and drives visionary direction across all markets. As a key member of the senior leadership team reporting to the division President, you will design and implement innovative strategies to increase brand awareness, customer loyalty, and market relevance. This role, based in Milwaukee, WI, will oversee digital strategy, vendor partnerships, event marketing, social media, loyalty programs, public relations and community outreach, ensuring that every campaign resonates with our audience.
Key Responsibilities
- Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres' business objectives.
- Lead brand positioning and reputation management through sophisticated, data-driven initiatives with measurable revenue impact.
- Provide strategic direction and mentorship to the marketing department, optimizing resources to meet divisional and corporate priorities.
- Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
- Leverage industry insights and consumer analytics to identify emerging trends and inform marketing decisions.
- Build and sustain strategic partnerships with studios, media, and key business collaborators to expand market reach.
- Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with overall performance goals.
- Drive brand consistency through compelling campaigns, clear value propositions, and differentiated storytelling.
- Monitor performance metrics and ROI across campaigns and loyalty programs to continuously refine strategies.
- Represent Marcus Theatres as a thought leader at industry events to inform long-term brand and business strategy.
Required Qualifications
- Minimum of 10 years of progressive marketing leadership experience driving multi-segment strategies and brand growth.
- At least 8 years in senior marketing roles leading multifunctional teams and partnering with C-suite executives.
- Proven success managing large-scale budgets with measurable ROI, balancing short-term performance with long-term brand equity.
- Expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns.
- Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management.
- Advanced understanding of digital transformation and data-driven marketing strategies.
- Strong communication, collaboration, and leadership skills with an executive presence.
- Bachelor's degree in Business, Marketing, or Communications required; Master's degree preferred.
Marcus Theatres is an equal opportunity employer committed to hiring a diverse workforce and creating an inclusive, people-first culture.