Senior Marketing Manager, B2B Demand Generation

Position Overview

Virta Health is on a mission to transform type 2 diabetes and weight‐loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all‐time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. With over $350 million raised from top‐tier investors and partnerships with major health plans, employers, and government organizations, Virta helps employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.

We are seeking an action‐oriented senior marketer to accelerate our enterprise demand generation efforts. In this high‐visibility, hands‐on role, you’ll develop and execute innovative, data‐driven marketing programs that create measurable impact in our target markets, owning campaigns designed to generate qualified pipelines and accelerate deal velocity across key segments. You will collaborate with demand generation, product marketing, and sales teams to bring compelling campaigns to life using webinars, email nurture programs, ABM, digital advertising, and thought leadership content.

Key Responsibilities

• Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth.
• Co-own the webinar program – partner with content marketing to develop concepts, coordinate speakers, lead promotion, execute events, and follow up post-event.
• Oversee a direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising.
• Collaborate with content and product marketing teams to leverage timely thought leadership and ensure messaging aligns with the brand narrative and customer pain points.
• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.
• Work with the commercial optimization team to ensure accurate attribution, lead tracking, and performance reporting.
• Stay abreast of industry trends and MarTech innovations to identify new channels, technologies, or tactics to enhance demand generation efforts.

Required Qualifications

• 7-10+ years of demand generation experience, ideally in a B2B healthcare environment.
• Proven success in designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue.
• Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM tools (ZoomInfo), and AI solutions.
• A creative thinker who can translate business objectives into engaging marketing programs.
• A strong analytical mindset with the ability to work with data, uncover insights, test hypotheses, and guide decisions.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• A collaborative, proactive team player who thrives in a fast-paced, growth-oriented environment.
• Bachelor of Science/Bachelor of Arts preferred.

Benefits & Perks

• Compensation Range: $144,942-$170,000/year.
• Location-based compensation structure.
• Comprehensive benefits information available on the Careers page.
• Remote-first work environment with office hubs in Denver and San Francisco.