Senior Analyst Business Intelligence

Overview

Senior Analyst, Business Intelligence will support the BI team by analyzing media and marketing performance, ensuring data accuracy, and delivering client and publisher reporting needs. The role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. It also includes training new team members and managing workloads to ensure timely completion of deliverables.

Responsibilities

• Ensure data accuracy across all reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI‑related data needs are met.
• Train and mentor entry‑level analysts on BI reporting platforms, including Google Display & Video 360, data visualization tools (Datorama, Power BI, Tableau), Search Ads 360/Google Ads, social reporting (Facebook, Instagram, X/Twitter), and web analytics (Analytics 360, Omniture).
• Contribute to competitive analyses and best practice audits.
• Actively participate in meetings, offering insights and strategic input.
• Work independently while managing multiple deliverables in a fast‑paced environment.

Qualifications

• Bachelor’s Degree: (preferably in a related field) is required.
• Experience: 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis; healthcare, pharmaceuticals, and life sciences experience is a plus.
• Analytical Skills: Strong analytical skills, with the ability to translate data into strategic insights.
• Priority Management: Ability to manage multiple priorities, meet deadlines, and work independently.
• Marketing Understanding: Understanding of multi‑channel marketing and data‑driven decision‑making.
• Proficiency: Proficiency in time management & prioritization, problem‑solving & critical thinking, and quantitative & data analysis.
• Tools Experience: Hands‑on experience with digital analytics tools (Google Analytics, Omniture).
• Excel Skills: Power user of MS Excel; proficiency in Word and PowerPoint required.
• Knowledge: Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.
• Program Measurement: Experience in program measurement (online and/or offline) and test design is a plus.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies that support the evolving and diverse needs of talent, including medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $73,150–$101,010 annually.

All your information will be kept confidential according to EEO guidelines.