Digital Sales Account Executive

Position Overview

WTOL 11, a TEGNA-owned CBS affiliate, is looking for a driven Digital Sales Account Executive based in the Detroit market. This position will be responsible for prospecting, developing, and closing business in the Detroit area with a focus on Connected TV (CTV), WTOL 11+ streaming, and digital media solutions. This role is designed for a hunter with strong business development instincts – someone who thrives on identifying untapped markets, making new connections, and driving revenue growth. The territory specifically covers Detroit-area accounts not currently managed by WTOL's National Sales team, providing a large and dynamic opportunity set.

Key Responsibilities

• Prospect, pitch, and secure new advertising clients in the Detroit area with a focus on CTV, OTT, and WTOL 11+ streaming opportunities.
• Develop customized solutions that meet client business goals across digital, streaming, and broadcast platforms.
• Build and maintain strong relationships with local advertisers and agencies, becoming a trusted advisor for digital strategy.
• Deliver impactful in-person and virtual presentations to decision-makers, highlighting ROI-driven strategies.
• Maintain an active pipeline of prospects and provide accurate revenue forecasts using CRM tools.
• Work closely with WTOL sales, digital, and support teams to ensure successful campaign execution and performance optimization.
• Monitor trends in streaming, digital advertising, and local competition to position WTOL as a leader in innovation.

Required Qualifications

• 3+ years of experience in digital media, OTT/CTV, or advertising sales with a proven track record of meeting/exceeding revenue goals.
• Strong understanding of digital marketing channels, including programmatic, streaming, display, video, and targeted advertising.
• Demonstrated hunter mentality with consistent prospecting and new business development success.
• Excellent communication, negotiation, and presentation skills.
• Proficient in CRM tools (Salesforce preferred), Microsoft Office, and digital ad platforms.
• Must be based in the Detroit metro area with the ability to travel weekly to Toledo.

Preferred Qualifications

• Bachelor's degree in Communications, Marketing, Business, or related field preferred.

Benefits & Perks

• Work with a 14x award-winning CTV/OTT platform (Premion) recognized for innovation, brand safety, and advanced advertising solutions.
• Join a high-energy sales culture that values creativity, hustle, and measurable results.
• Compensation: Competitive base salary + uncapped commission structure.
• Hybrid work flexibility: home-based in Detroit with regular collaboration at WTOL 11 headquarters in Toledo.