Media and Social Marketing Manager - Mid Level

Position Overview

Join USAA – an organization driven by honesty, integrity, loyalty and service – as a highly organized and detail-oriented Media and Social Marketing Manager within our Marketing Operations team. In this role you will work at the intersection of marketing campaign execution and risk management, ensuring that campaigns meet internal standards, compliance requirements and customer expectations. Enjoy a flexible work environment (in-office 4 days per week) at one of our locations: San Antonio, TX; Plano, TX; Phoenix, AZ; Colorado Springs, CO; Charlotte, NC; or Tampa, FL.

Key Responsibilities

• Develop, implement and maintain control processes for marketing activities for media channels.
• Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies.
• Conduct risk assessments and deep dive on campaign execution processes for all media channels (e.g., programmatic, social, search).
• Provide advisory support to marketers during campaign strategy planning and execution.
• Identify and document control gaps and collaborate with stakeholders to implement remediation strategies.
• Drive standardization and documentation of marketing processes, controls and workflows.
• Support development and implementation of automated controls and governance tools.
• Prepare documentation and evidence to support control testing and issue management.
• Contribute to the development and optimization of digital, social and traditional media strategies.
• Collaborate with the Media Team and internal stakeholders to translate business intelligence into effective media strategies.
• Socialize media recommendations by explaining the rationale for strategies and ensuring they meet business objectives and best practices.
• Ensure media plans are implemented correctly and in a timely manner while assisting in budget management.
• Apply foundational social and digital marketing principles and moderate understanding of analytics to test and optimize campaign performance.
• Identify, measure, monitor, and control risks associated with business activities according to risk and compliance policies.

Required Qualifications

• Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of a degree.
• 4+ years of experience in marketing, sales, advertising and/or communications, including at least 2 years in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry practices.
• Experience influencing business decisions and facilitating or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, including Word, Excel and PowerPoint.
• Understanding of the impact of social marketing on an omni-channel experience.

Preferred Qualifications

• Strong understanding of media campaign execution within a highly regulated environment.
• Experience maintaining controls or risk management programs.
• Excellent communication skills.
• Strong analytical and problem-solving skills with experience supporting enterprise risk management frameworks (e.g., RCSA, issue management).
• Knowledge and experience partnering with media vendors, platforms and systems.
• Detail-oriented with a structured approach to process design and documentation.

Benefits & Perks

Compensation: The salary range for this position is $77,120 - $147,390. USAA employs an effective process for assessing market data and establishing competitive ranges based on experience and location. Additionally, employees may be eligible for pay incentives based on overall corporate and individual performance.

• Benefits: Enjoy best-in-class benefits including comprehensive medical, dental, and vision plans.
• 401(k), pension, life insurance, parental benefits, and adoption assistance.
• Paid time off with paid holidays plus 16 paid volunteer hours.
• Various wellness programs to support your physical, financial, and emotional wellness.