Marketing Specialist/Coordinator - Remote | Part-Time

About Altai Systems

Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non-profits to spend less time in the back office, and more time changing the world.

Your Responsibilities

Marketing Strategy & Campaign Execution

• Develop and execute a comprehensive marketing strategy to drive pipeline growth
• Build engaging drip campaigns, retargeting initiatives, and funnel-nurture programs
• Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications

Event Marketing & Management

• Design innovative campaigns to increase brand awareness at regional and national industry events
• Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement

Content Marketing

• Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets
• Ensure content aligns with overall brand voice and strategic goals

Social Media & Community Management

• Grow and engage our audience across LinkedIn and YouTube
• Collaborate with internal and external partners to amplify thought leadership and product messaging

Website & Digital Optimization

• Maintain fresh, timely, and relevant website content
• Manage SEO, targeting, and conversion optimization efforts across organic and paid channels

Partner Marketing

• Identify and develop strategic partnerships
• Coordinate co-marketing initiatives and join branding opportunities with partner organizations

Reporting & Performance Measurement

• Define KPIs for campaigns, events, and digital initiatives
• Present performance insights and recommendations to company leadership

What We’re Looking For

The ideal candidate is creative, energetic, organized, and self-motivated — someone who can balance strategy with hands-on execution.

Required Qualifications

• 5+ years of professional marketing experience
• Software marketing experience preferred
• Association industry experience a plus
• Experience facilitating webinars (100+ attendees) using Teams or Zoom
• Familiarity with modern marketing automation platforms
• ClickDimensions experience preferred
• Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts
• Experience with A/B testing, funnel optimization, and campaign analysis
• Proven experience leveraging AI to expedite marketing research, content development and campaign development
• Experience with Microsoft Dynamics CRM and WordPress CMS
• Excellent written and verbal communications skills
• Highly organized with strong attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Analytical, data-driven mindset

Bonus Skills

• Background in graphic design or visual content creation

Location and Work Requirements

• Remote position
• Estimated 24 – 32 hours per week (will be negotiated directly with the selected candidate)
• Must be available between 8:00am – 6:00pm ET on workdays
• Occasional off-hours work may be required
• Occasional travel for events (estimated 5% annually)

Why Join Altai Systems?

At Altai Systems, you’ll play a key role in shaping how associations discover, engage with, and succeed by leveraging our technology. You’ll collaborate closely with leadership, work across a variety of marketing channels, and have real ownership over campaigns that drive company growth.