Vice President - Marketing

Position Overview

Ethnus is a leading Emerging Technology training provider dedicated to enabling wow and delightful careers. With a strong reputation for enhancing employability since 2007, Ethnus supports over 1.6 million students through cutting‐edge training, certification, and placement support. In this senior marketing leadership role, you will drive product‐led growth, strategic planning, digital marketing, and team leadership to further enhance the company’s market presence.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with product-led growth principles to achieve business goals.
• Align marketing initiatives with overall company strategy and objectives.
• Identify market opportunities and establish long-term and short-term goals.
• Develop compelling messaging and positioning that highlights the unique value proposition of our product and services.
• Champion the website, SEO optimization, product fitment, freemium models, and developer resources to organically acquire and activate new users.
• Create high-quality content (tutorials, blog posts, case studies) to showcase how our programs improve development efficiency and position us as thought leaders in emerging technology.
• Foster a vibrant community around our product and services through forums, meetups, online communities, and social media channels.
• Implement strategies and marketing automation to increase user engagement and retention.
• Build and lead a high-performing marketing team; set performance goals, and provide guidance, mentorship, and professional development opportunities.
• Maintain and enhance the company's brand identity with consistent messaging across all channels.
• Develop and execute branding campaigns to increase brand equity.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyze marketing data and metrics to optimize efforts and refine strategies.
• Oversee digital marketing strategies including SEO, SEM, social media, email, and content marketing; leverage data analytics to improve ROI.
• Plan and execute integrated marketing campaigns across various channels and monitor campaign performance.
• Manage the marketing budget to ensure cost-effective use of resources.
• Collaborate with sales, product development, and other departments to ensure cohesive marketing efforts.
• Communicate marketing plans and results to senior management and stakeholders.
• Build and maintain relationships with external partners, agencies, and vendors.
• Develop and manage PR strategies to enhance the company’s public image and handle media relations.
• Oversee internal and external communications, including crisis communication plans.

Required Qualifications

• Education: Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred).
• Experience Required: Proven experience in a senior marketing role, preferably as a Marketing Director or CMO.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficient in digital marketing tools, data analysis & analytics platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for marketing and innovation.
• Strong project management and organizational skills.

Preferred Qualifications

• Experience in the industry relevant to the company’s market.
• Knowledge of modern marketing techniques and trends.
• Ability to work in a fast-paced and dynamic environment.
• Proficiency in marketing automation and CRM software.
• Expert in digital and social media marketing.