Marketing Analytics Data Analyst – CRM, Marketing

Welcome to Publix Super Markets

Welcome to Publix Super Markets, where every day is a new opportunity to make a difference in our customers' lives. As a Marketing Analytics Data Analyst for our CRM and Marketing team, you will play a crucial role in driving the success of our marketing efforts by providing valuable insights and data-driven strategies. We are looking for a passionate and detail-oriented individual with a strong background in data analysis and marketing to join our dynamic team. If you have a keen eye for numbers and a knack for translating data into actionable recommendations, we want you on our team!

Your Responsibilities

• Conduct data analysis to identify trends, patterns, and insights from customer data.
• Develop and maintain reports and dashboards to track key performance indicators and measure the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to gather and integrate data from various sources.
• Utilize statistical methods and tools to conduct predictive and prescriptive analyses.
• Communicate complex data findings and insights to non-technical stakeholders in a clear and concise manner.
• Monitor and ensure data accuracy and integrity.
• Identify opportunities for optimization and improvement in marketing strategies based on data analysis.
• Stay updated on industry trends and best practices in data analysis and marketing.
• Assist in the development and implementation of data-driven marketing strategies.
• Work closely with the CRM and Marketing teams to identify customer segments and personalize marketing efforts.
• Utilize data to identify customer behavior and preferences, and make recommendations for targeted marketing campaigns.
• Collaborate with external vendors and partners to integrate and analyze data from third-party sources.
• Continuously evaluate and improve data collection processes.
• Train and mentor junior team members in data analysis techniques and best practices.
• Ensure compliance with data privacy and security regulations.

Equal Opportunity Employer

Publix Super Markets is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.