Tallahassee Lottery Marketing Specialist

Job Overview

Are you a marketing professional with a passion for strategy, creativity, and collaboration? Are you looking for a rewarding career with the opportunity to make a significant impact? If so, we have an exciting opportunity for you as a Tallahassee Lottery Marketing Specialist at the State of Florida. In this role, you will be responsible for developing and implementing marketing strategies to promote the Florida Lottery in the Tallahassee area. You will work closely with a team of marketing professionals to create innovative campaigns and initiatives that drive brand awareness and increase ticket sales. To excel in this position, you must have a strong understanding of marketing principles and techniques, as well as excellent communication and project management skills. A creative mindset and a passion for the lottery industry are also essential. If you are ready to use your marketing expertise to help the Florida Lottery reach new heights, we encourage you to apply for this exciting opportunity. Join our team and be a part of making dreams come true for lottery players throughout the state.

Your Responsibilities

• Develop and implement marketing strategies to promote the Florida Lottery in the Tallahassee area.
• Collaborate with a team of marketing professionals to create innovative campaigns and initiatives.
• Drive brand awareness and increase ticket sales through effective marketing tactics.
• Utilize a strong understanding of marketing principles and techniques to achieve desired results.
• Manage multiple projects simultaneously and ensure timely completion.
• Work closely with cross-functional teams to ensure alignment and integration of marketing efforts.
• Research and analyze market trends and consumer behavior to identify new opportunities for growth.
• Develop and maintain relationships with key stakeholders, including lottery retailers and media partners.
• Monitor and track campaign performance to make data-driven decisions for future marketing efforts.
• Stay up-to-date with industry developments and trends to continuously improve marketing strategies.
• Cultivate a creative mindset and bring fresh ideas to the table for marketing initiatives.
• Communicate effectively with internal and external stakeholders to ensure consistent messaging and branding.
• Take ownership of projects and initiatives, demonstrating a high level of accountability and responsibility.
• Represent the Florida Lottery in a professional manner and uphold the organization's values.
• Use marketing expertise to help the Florida Lottery achieve its mission of making dreams come true for players.

Equal Opportunity Employer

State of Florida is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.