Creative Marketing Specialist - US Remote

Anywhere Real Estate10 months ago
Kansas City, MO, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Salary Range for this Position: $45,000 - $60,000

We are seeking a dynamic, results-driven Marketing Specialist to join our National Marketing Team at Anywhere Integrated Services. In this role, you will play a vital part in planning, executing, and managing integrated marketing campaigns across multiple channels—from digital and social media to traditional advertising. Your responsibilities include managing campaign assets, coordinating with internal and external partners, and tracking performance metrics to optimize results. Success in this role requires strong project management skills, clear and proactive communication, and a high level of organization.

Anywhere Integrated Services is a driving force in the title and settlement services industry, operating in 49 states and the District of Columbia. Our family of companies is locally staffed with deep industry experience, and we are consistently recognized as an employer of choice by organizations such as Great Place to Work, Forbes World's Best Employers, Newsweek World's Most Trustworthy Companies, and Ethisphere World's Most Ethical Companies.

EEO Statement: EOE including disability/veteran

Key Responsibilities

  • Marketing Campaign Development: Conceptualize and design compelling marketing campaigns that align with company goals and resonate across diverse regional markets.
  • Campaign Execution: Implement campaigns across all marketing channels, including digital, social media, email, content marketing, events, and traditional advertising.
  • Measurement & Analytics: Monitor campaign performance using key metrics, analyze data, and provide actionable insights to optimize future strategies.
  • Channel Management: Coordinate and manage various channels to maximize reach and engagement while ensuring a cohesive and consistent brand message.
  • Stakeholder Engagement: Collaborate with internal teams—including creative, sales, and product teams—to ensure marketing initiatives meet business objectives.
  • Vendor Management: Track and manage deliverables and requests from vendors to ensure timely and quality delivery.
  • Competitive Research: Work with local experts to maintain a clear understanding of the competitive landscape and ensure our brands stay ahead of the curve.
  • Sales Rep Portal Management: Own the maintenance and management of the Sales Rep Portal (Marq) by partnering with design resources and internal stakeholders to keep marketing assets current, brand compliant, competitive, and accessible.
  • Other Duties: Perform other duties as assigned.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in marketing, with a focus on campaign and program management.
  • Proven track record of successfully executing marketing campaigns and initiatives across multiple channels and regions.
  • Strong analytical skills and familiarity with marketing analytics tools (e.g., Google Analytics, social media insights, etc.).
  • Excellent written and verbal communication skills.
  • Experience with design tools like Canva and InDesign is a plus.
  • Proficiency in using marketing software and tools such as CRM systems, email marketing platforms, and project management tools.
  • Experience leveraging project management software like Hive or Monday.com to stay on task and deliver on time is a plus.
  • A proactive approach to learning and a keen interest in leveraging AI in marketing to drive efficiency.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience working with diverse teams across different regions is a plus.

Required Skills

Email Marketing Platforms
Marketing Campaign Development
Integrated Marketing
Creative Design
Analytics
Digital Marketing
Stakeholder Engagement
Vendor Management
CRM Systems
Project Management