Social Media and Marketing Specialist

SOCIAL MEDIA & MARKETING SPECIALIST | DFW REAL ESTATE TEAM

Are you a highly organized creative who loves bringing ideas to life through content, design, and strategy? Join a high-performing Dallas-Fort Worth real estate team where you'll blend artistic vision with systematic execution, turning listings into compelling stories and building a brand that stands out.

ABOUT THE ROLE

This isn't a typical marketing role. You'll need BOTH sides of your brain: the left side to build systems, manage projects, and track metrics, and the right side to craft beautiful designs, write compelling copy, and dream up creative campaigns.

You'll own the creative execution and strategic planning for our listings, social media, email marketing, and brand content. Every day you'll balance artistry (designing stunning listing materials, writing engaging posts) with organization (managing timelines in Asana, tracking performance, optimizing workflows).

This is an IN-OFFICE position in the Arlington area where you'll collaborate closely with our team.

WHAT YOU'LL DO

CREATIVE WORK (The Fun Stuff)

• Design eye-catching listing flyers, booklets, and social graphics in Canva
• Write compelling copy for listings, emails, blog posts, and social media
• Craft engaging stories for every property from pre-launch to just sold
• Create branded templates and visual assets that make our team memorable
• Conceptualize creative campaigns for listings, open houses, and brand awareness
• Bring fresh ideas for content angles, design trends, and marketing strategies

ORGANIZED EXECUTION (The Systems)

• Manage all marketing projects in Asana with clear timelines and checklists
• Maintain a 30-day content calendar across all platforms
• Track and update listing marketing from pre-launch through closing
• Build SOPs and templates for repeatable workflows
• Coordinate with photographers, videographers, and vendors on schedules
• Monitor deadlines and ensure nothing falls through the cracks

CONTENT & BLOGGING

• Publish daily blog posts by expanding our LinkedIn content using AI (600-1,200 words)
• Write one AI-search-optimized "about our team" blog post weekly
• Structure content so AI search engines (ChatGPT, Perplexity) can surface our team
• Repurpose every blog into social posts, emails, and video scripts

EMAIL & DATABASE MARKETING

• Design and send weekly/bi-weekly email campaigns via Flodesk
• Write subject lines and CTAs that drive opens and clicks
• Segment campaigns by past clients, leads, and farm areas
• Turn every listing and blog into a polished database email

SOCIAL MEDIA MANAGEMENT

• Create scroll-stopping posts for Instagram, Facebook, TikTok, and YouTube
• Schedule content and respond to comments/DMs promptly
• Engage with local accounts and build community presence
• Balance promotional content with educational and lifestyle posts

AI-POWERED EFFICIENCY

• Use ChatGPT, Perplexity, Claude, and Gemini daily for drafting and research
• Build a prompt library for recurring tasks
• Stay curious about new AI tools and find creative ways to use them

METRICS & OPTIMIZATION

• Report weekly on traffic, leads, email performance, and social growth
• Identify what's working and recommend strategic pivots
• Test subject lines, post formats, and content themes
• Continuously improve conversion rates and engagement

WHO YOU ARE

YOU'RE CREATIVE

• You have a natural eye for design and composition
• You can write engaging, personality-filled copy that doesn't sound robotic
• You love brainstorming fresh ideas and unique angles for content
• You get excited about visual storytelling and brand aesthetics
• You're always noticing great design, clever copy, or innovative marketing

YOU'RE HIGHLY ORGANIZED

• You thrive on checklists, systems, and clear processes
• You can juggle multiple projects without dropping balls
• You're proactive about deadlines and never need reminders
• You love project management tools and staying ahead of schedule
• You get satisfaction from crossing tasks off and seeing progress

REQUIRED SKILLS & EXPERIENCE

• 2+ years of marketing, social media, or content creation experience
• Portfolio showing design work, social content, or marketing campaigns
• Strong proficiency in Canva or other content design platforms
• Excellent copywriting skills with attention to grammar and tone
• Experience with email platforms (we use CINC, Flodesk)
• Comfortable using AI tools like ChatGPT, Claude, Perplexity, or Gemini
• Self-starter who can work independently while collaborating with the team
• Strong communication skills and professionalism with agents and vendors

BONUS POINTS FOR

• Experience with Asana or similar project management tools
• Real estate or luxury brand marketing background
• Video editing or short-form content creation (Reels, TikTok, Shorts)
• Photography/Videography skills or photo/video editing experience
• SEO knowledge and content optimization for AI search

TOOLS YOU'LL USE DAILY

• Canva (design)
• Asana (project management)
• ChatGPT, Perplexity, Claude, Gemini (AI tools)
• Flodesk (email marketing)
• CINC CRM
• Gmail Workspace
• Google Sheets & Docs

WHAT YOU'LL GET

• Competitive salary (commensurate with experience)
• In-office position in Arlington with a collaborative team environment
• Access to cutting-edge AI tools and budget for creative resources
• Opportunity to build your portfolio with diverse real estate marketing projects
• Creative freedom within brand guidelines to experiment and innovate
• Work directly with a motivated team lead who values both creativity and systems

A DAY IN THE LIFE

• 9:00 AM - Review dashboards and update project status (organized)
• 9:30 AM - Post or confirm scheduled social content (creative + organized)
• 10:00 AM - Engage with comments/DMs with personality and warmth (creative)
• 11:00 AM - Create AI powered videos and posts (creative)
• 12:00 PM - Lunch
• 1:00 PM - Design listing flyers or email graphics in Canva (creative)
• 2:00 PM - Use AI to draft compelling email campaigns or social captions (creative + AI)
• 3:00 PM - Write and optimize blog content with SEO in mind (creative + strategic)
• 4:00 PM - Update project timelines, review vendor deliverables, plan tomorrow (organized)

Weekly: Brainstorm content themes, design fresh templates, audit listing materials, analyze metrics

Monthly: Plan editorial calendars, run creative review campaigns, update brand assets, refine workflows

HOW TO APPLY

Send your resume, portfolio (or work samples), and a brief cover letter answering:

• Describe a time when you had to balance creativity with tight deadlines or systems. How did you handle it?
• Share a marketing project you're proud of - what made it successful?
• What's your experience using AI tools (ChatGPT, Claude, etc.) in creative workflows?
• Why does real estate marketing excite you?
• What was your first job?

Include links to:

• Your portfolio or work samples (required)
• Your LinkedIn profile
• Personal website or Instagram (if available)

We're looking for someone who can start immediately and hit the ground running. If you're the rare combination of creative and organized, love real estate marketing, and want to build something special with a growing team, we'd love to hear from you.

Location: Arlington, TX 76016

Employment Type: Full-time

Start Date: Immediate

Job Type: Full-time

Pay: $26.00 per hour

Expected hours: 30 – 40 per week

Benefits:

• Flexible schedule
• Professional development assistance

Experience:

• Social media marketing: 1 year (Preferred)
• AI: 1 year (Preferred)
• Canva: 1 year (Preferred)

Work Location: In person