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Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

NORY2 months ago
New York, NY, United States
Remote
Part-time
Junior Level (1-3 years)
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Job Description

Position Overview

About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive, hands-on experiences that develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our vibrant camp atmosphere on Instagram and via our Summer Camp Video.

The Role:

We are seeking a Part-Time Digital Marketing Strategist with deep insight into the NYC parenting and education market. In this flexible, remote role, you will develop, analyze, and refine data-driven marketing strategies while creating high-quality content to elevate our campaigns.

Key Responsibilities

  • Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
  • Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that showcase the transformative impact of our programs.
  • SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
  • Channel Management: Manage and optimize marketing channels—primarily Instagram and YouTube—while continually evaluating performance to adjust strategies.
  • Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using data insights to guide future strategies.

Required Qualifications

  • Demonstrated success in digital marketing within the NYC education and parenting markets with a strong focus on data-driven decision-making.
  • Expertise in creating engaging multimedia content, backed by a robust portfolio in video production, graphic design, and written communication.
  • In-depth knowledge of the NYC parenting and education sectors along with strategic marketing experience.

Benefits & Perks

  • Compensation: $25-40 per hour, based on experience and portfolio strength.
  • Flexible Employment: Part-time role offering 10-30 hours per week to suit your schedule.
  • Remote Work: Enjoy the flexibility of working from anywhere.
  • Equal Opportunity Employer committed to diversity and inclusion.

Application Requirements: Please submit your resume along with detailed case studies of successful marketing campaigns in the NYC parenting and education markets, and documentation of your data-driven results to peter@nory.co.

Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. Learn more about our ethos at www.nory.co/value.

Required Skills

Content Creation
SEO Optimization
Social Media Management
Customer Acquisition
Digital Marketing Strategy
Analytics and Reporting