Marketing Specialist - ManageEngine

Position Overview

ManageEngine, a division of Zoho Corporation, is a recognized leader in the IT management space and is experiencing phenomenal growth. The central marketing team is dedicated to marketing world-class enterprise IT solutions across 190 countries. We are seeking a talented, self-motivated, and dedicated marketing associate to join our North American marketing team and work on innovative marketing campaigns and strategies with a data-driven approach. The candidate should be open to domestic and international travel and be prepared to collaborate across global time zones. Job Type: Full-time. Location: Hybrid remote in Austin, TX 78702.

Key Responsibilities

• Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
• Keep up with relevant technology trends, update regional marketing data, and provide business intelligence using strong data analysis and number-crunching capabilities.
• Collaborate with ManageEngine channel partners to support their business requirements and share best practices.
• Work closely with the sales team to understand customer needs, identify concerns, improve sales conversions, and recommend future courses of action.
• Fuel new business by identifying innovative lead generation and Account-Based Marketing (ABM) avenues.
• Implement a customer segmentation and engagement program.
• Identify relevant tradeshows for participation and ideate on ManageEngine’s own events from conceptualization through logistics and follow-ups.
• Write high-quality, tailor-made content for continuous improvement of the ManageEngine website by applying SEO principles and analyzing past data.
• Design and implement email marketing campaigns to acquire new customers while analyzing data for ongoing improvements.
• Conceptualize effective advertisements with compelling copy to create brand awareness, foster brand loyalty, generate new leads, and educate potential customers.
• Ideate on innovative marketing actions such as direct mail campaigns, social media initiatives, and drip marketing programs.
• Develop content for blogs, thought leadership articles, industry stories, and collaborate with the PR team to secure the right publication outlets, including creating infographics, webinars, and creative videos.
• Define, report on, and optimize key marketing metrics.

Required Qualifications

• 4+ years of relevant work experience in regional marketing and growth initiatives; experience in B2B/high-tech products/services is preferred.
• Proven experience working with industry tools and analytics packages, including email, web analytics, and marketing automation platforms.
• Proven ability to write high-quality blogs and articles.
• Superior oral and written communication skills with impeccable attention to detail.

Preferred Qualifications

• Experience in the online/digital marketing or advertising industry.
• At least 2 years of experience in marketing or product management within the internet, software, media, or high-tech industries.
• A well-rounded skill set encompassing strategic thinking as well as creative and detailed execution.
• Exceptional time management skills with the ability to balance multiple priorities among various internal and external stakeholders.
• Capability to present ideas effectively across various levels of the organization to gain support for initiatives.
• A proven track record of working independently and autonomously.

Benefits & Perks

• Salary: $70,000 - $90,000 per year
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance