Digital Marketing & Content Specialist

Job Description

The Digital Marketing & Content Specialist will lead the execution of creative marketing strategies across multiple mediums to include email and emerging digital platforms. This role requires a savvy content creator with strong storytelling instincts who can drive brand engagement and visibility.

You will play a key role in launching our firm’s podcast and growing our YouTube channel using various media content (audio/video). You'll collaborate with the department teams to develop campaigns that not only inform, but also inspire.

Compensation:

$45,000

Responsibilities:

• Plan, produce, and publish engaging digital content across multiple platforms (social, email, blog, video)
• Manage and grow our presence on Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Collaborate with leadership to launch and manage a branded podcast, including content planning, guest coordination, editing, and promotion
• Develop creative content calendars to align with firm priorities and campaigns
• Create short-form and long-form video content tailored for different channels and audiences
• Monitor digital analytics and provide insight-driven recommendations for improvement
• Support paid ad efforts by producing optimized copy and creatives for Google and Meta platforms
• Stay ahead of social media trends, best practices, and legal marketing innovations
• Coordinate with third-party designers, editors, and vendors when needed

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 2+ years of experience in digital marketing and/or content creation for a business
• Strong portfolio showcasing your ability to create impactful content across digital platforms
• Proficiency with tools like Canva, CapCut, Adobe Creative Suite, Google Analytics, and Meta Business Suite
• Comfortable with video production/editing for long and short form content
• Excellent storytelling, copywriting, graphic design, and content strategy skills
• Familiarity with podcast production and editing is a major plus
• Highly organized with the ability to manage multiple deadlines and priorities

About Company

COUNCIL & ASSOCIATES, LLC is an Atlanta-based personal injury law firm that believes clients deserve maximum compensation while maintaining outstanding customer service. We are poised for growth, and we litigate on behalf of clients when negotiations are unsuccessful.

Salary:

Salary: USD 43200 - 72000 per year

Experience:

Experience: 3 years required