Lifecycle Marketing Strategist - Onboarding & Retention

Job Summary

A financial services firm based in Boston is looking for a Lifecycle Marketing Specialist to develop and drive marketing strategies supporting customer growth and retention. The role requires strong digital marketing experience, collaboration with cross-functional teams, and a focus on consumer banking products. The ideal candidate will own the strategy from onboarding to execution in an Agile environment, emphasizing customer engagement and early adoption. The firm embraces a hybrid work model, adapting to local office guidelines.