Senior Marketing Data Analyst

Position Overview

Driving Rocket's Data-Driven Marketing Strategy

At Rocket, we're not just analyzing data—we're transforming it into strategic insights that propel our marketing efforts to new heights. This critical Senior Marketing Analytics role sits at the intersection of technology, strategy, and innovation, empowering our teams to make smarter, more impactful marketing decisions.

In a digital landscape where every marketing dollar counts, this position is crucial to our mission of optimizing marketing performance and driving unprecedented growth. You'll be the strategic architect behind our marketing intelligence, translating complex data into clear, actionable narratives that guide our multi-channel marketing approach.

Key Responsibilities

• Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities
• Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion
• Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging
• Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance
• Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI

Required Qualifications

• Bachelor’s degree or higher in statistics, economics, computer science, or a related field
• 5+ years of experience as a data analyst or data scientist specifically supporting marketing or advertising teams
• Skilled in SQL, Python or R, and analytics tools like Power BI, AWS, Amplitude; Sprout experience is a plus
• Solid background in statistical analysis, predictive modeling, and experimental design
• Strong problem-solving and critical thinking skills
• Experience with large and complex datasets, including unstructured data
• Excellent communicator, able to make technical topics clear for any audience

Preferred Qualifications

• Master’s degree or MBA
• Consulting experience providing analytical insights to marketing teams
• Proven ability to connect analytics to marketing strategy—shaping campaigns, channel mix, and audience segmentation
• Experience with marketing attribution, customer journey analytics, multi-touch analysis, and demonstrating business impact through data
• Expertise in analyzing and optimizing multi-channel marketing strategies and integrating data from multiple sources
• Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics
• Comfortable with marketing tech stacks and integrating diverse data sources
• Knowledge of agile project management
• Advanced technical skills in Python, R, SQL, Power BI, AWS, Amplitude, Adobe Analytics and Sprout Social
• Hands-on experience with machine learning, cloud analytics, performance measurement, and attribution technologies

Benefits & Perks

• Benefits: Eligible team members enjoy comprehensive health benefits, perks, and support for a balanced lifestyle that extends to their families.