Social Media Marketing Specialist - In person in Tequesta FL

Position Overview

We are seeking a dynamic and innovative Social Media Marketing Specialist to join our team. In this role, you will craft compelling digital narratives, elevate brand presence across multiple platforms, and engage audiences with creative content. Your expertise will drive brand awareness, foster community relationships, and support our overall digital marketing strategy. This paid position offers an exciting opportunity to influence brand perception and connect with diverse audiences through strategic social media initiatives.

Salary: $23.81 - $28.67 per hour
Schedule: 40 per week
Location: In person

Key Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with brand goals and target audiences.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities to inform content planning.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, analyze performance metrics, and optimize engagement.
• Execute targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to increase reach and conversions.
• Collaborate with the team to coordinate branding efforts and ensure consistent messaging across all channels.
• Conduct keyword research and analyze web analytics using Google Analytics and web analytics tools to measure campaign success and refine strategies.
• Engage with followers by responding promptly to comments, messages, and reviews to foster community relationships.
• Support e-commerce initiatives by integrating social media campaigns with online sales channels.
• Edit videos using video editing software to produce high-quality multimedia content that captures audience attention.

Required Qualifications

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Skilled in social media management platforms including Hootsuite and Buffer for scheduling and analytics.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with Facebook Advertising and other paid social media campaigns.
• Strong understanding of branding principles, public relations strategies, and relationship management skills.
• Ability to produce high-quality visual content through photography or video editing skills is a plus.
• Excellent proofreading skills ensuring accurate and engaging messaging across all content formats.
• Familiarity with e-commerce platforms and digital marketing best practices to support online sales initiatives.

Benefits & Perks

• Benefits: Paid time off