Director of Marketing, School of Management

University at Buffalo is hiring a Director of Marketing, School of Management

The role leads the development and execution of a comprehensive marketing strategy to strengthen the school's brand, drive enrollment, and support program growth across academic programs, centers, and initiatives. The Director aligns campaigns with strategic priorities, supervises staff, and collaborates with internal stakeholders to ensure cohesive branding and measurable marketing outcomes.

Highlights

• Lead creation and implementation of a unified marketing strategy supporting enrollment and growth.
• Define target audiences, value propositions, and competitive positioning across academic and program offerings.
• Collaborate with enrollment, academic departments, and campus stakeholders to align messaging and processes.
• Direct integrated marketing campaigns using digital and traditional channels with measurable results.
• Use data analytics and market insights to optimize marketing performance and ROI.
• Conduct competitor and market analysis to inform strategic direction.
• Oversee marketing budget and vendor management aligned with strategic goals.
• Ensure all marketing aligns with university and school brand standards in partnership with the MarComm team.
• Manage multiple projects and develop marketing staff.
• Required skills include proficiency with CRM (Slate), CMS, Google Ads, Meta Business Suite, and social media platforms; strong writing and editing skills; and experience in data-informed marketing strategies.
• Minimum qualifications: Bachelor's degree and 3 years experience; preferred: Master's degree, 5+ years relevant experience, including management in higher education marketing.
• Full-time position with a salary range of $90,000 to $95,000.