Strategic Partner Marketing Lead

Position Overview

Qualtrics is the creator and steward of the Experience Management category, serving over 18K clients globally. As the Strategic Partner Marketing Lead, you will develop and execute global partnership marketing strategies, align global initiatives with regional execution, and drive impactful demand generation programs. Join our dynamic, high-functioning team that values innovation, customer obsession, and measurable growth.

Key Responsibilities

• Develop and manage demand generation and thought leadership strategies for strategic partnerships.
• Create comprehensive marketing frameworks that can be localized across regional markets.
• Serve as the global orchestrator for critical partner marketing programs, including:
  • Global system integrators and advisories
  • Strategic technology partners
  • Transformative enterprise partnerships
• Design high-impact, globally scalable marketing narratives that highlight joint value propositions.
• Collaborate with regional partner marketing leads to ensure effective localization of global strategies.
• Develop co-marketing playbooks and engagement models for top-tier global partners.
• Create executive-level thought leadership content demonstrating the strategic value of partnerships.
• Manage complex, multi-regional partnership marketing initiatives and drive alignment between global strategies and regional execution.

Required Qualifications

• 10+ years of progressive marketing experience in technology partnerships.
• 5+ years of experience in global, strategic partnership marketing.
• Proven track record of managing complex, multi-regional partnership marketing programs.
• Advanced degree (MBA preferred) or equivalent strategic marketing experience.
• Demonstrated success in creating high-impact marketing strategies for enterprise technology partnerships.
• Ability to work effectively across diverse cultural and organizational contexts.
• Expert-level understanding of scalable, locally relevant marketing approaches for global partnerships.
• Exceptional storytelling, narrative development, and relationship-building skills at executive levels.
• Advanced understanding of enterprise software marketing, digital marketing, and content strategy.

Benefits & Perks

• Opportunity to shape the global marketing strategy for our most critical partnerships.
• Work with a world-class team driving innovation in experience management.
• Competitive compensation and strategic career development opportunities.
• Chance to work at the intersection of global technology partnerships and innovative marketing.
• Flexible hybrid work model with in-office collaboration three days a week.
• Washington State Annual Pay Transparency Range: $150,500—$216,000 USD