Marketing Specialist

Position Overview

The Marketing Specialist is responsible for developing and executing strategic marketing initiatives to spur sales and brand growth for the restaurant. The role emphasizes strengthening digital and social media presence, mentoring the team, and collaborating with executive leadership to drive business success while embodying the Chick-fil-A Way.

Key Responsibilities

• Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)
• Strengthening the restaurant’s digital & social presence to build emotional connections with Guests and escalate reach & awareness
• Building, teaching, and developing the broader restaurant team’s marketing mindset
• Partnering with the COO & CEO to strategically lead and grow the business
• Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)
• Directing a team of marketing executors and specialists to deliver on the growth strategy’s objectives and initiatives
• Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
• Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)
• Managing the budget, including donation allotments and digital offers, to maintain business costs
• Providing weekly sales reports to the Executive Leadership Team
• Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)
• Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
• Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business
• Continuing to learn and grow professional skill set while simultaneously elevating the team’s mindset
• Supporting the Operations team during rush hours and for large orders
• Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales