Performance Creative Manager (Paid Social – Direct Response)

New York, NY (In-Office, 5 Days/Week)

We have partnered with a high-growth consumer brand preparing to significantly scale its paid acquisition efforts across Meta. As part of this expansion, we are hiring a Performance Creative Manager to lead the strategy, development, and execution of conversion-focused ad creative.

This role sits at the intersection of creative direction and performance marketing. The ideal candidate understands how to translate consumer insights and data into high-converting paid social assets designed to drive measurable revenue growth.

What You’ll Own

• Develop and execute direct-response creative strategy for paid social campaigns (primarily Meta)
• Write hooks, scripts, and creative briefs grounded in performance data
• Build structured creative testing roadmaps to identify winning angles and formats
• Lead sourcing and direction of UGC creators, editors, and production partners
• Oversee creative iteration cycles to continuously improve CAC and ROAS
• Partner closely with media buyers to align creative strategy with scaling goals
• Ensure consistent creative output volume to support paid growth

What Success Looks Like

• Scalable creative systems that consistently generate new test-ready assets
• Clear performance insights informing creative iteration
• Improved acquisition efficiency through structured testing
• Strong collaboration across growth, media, and creative teams

Qualifications

• 4+ years building conversion-driven paid social creative
• Experience supporting DTC brands with meaningful Meta spend
• Strong understanding of hooks, problem-solution framing, UGC-style content, and demo-driven formats
• Proven ability to analyze performance data and translate insights into new creative angles
• Experience managing creators or production workflows
• Comfortable operating in a fast-paced, in-office environment