Marketing Program Specialist

Position Overview

The marketing programs specialist is responsible for driving the success of national marketing programs through strategic implementation and operations excellence. This role involves analyzing market trends, technology advancements, and competitor strategies to identify opportunities for improvement and efficiency. By leveraging data insights and understanding client objectives, the position enhances existing programs and contributes to superior marketing solutions that distinguish Avenue5 in the multifamily industry.

Key Responsibilities

• Own the operations of existing and newly added marketing programs, including the onboarding and offboarding of properties, maintenance of supplier partnerships, and property associate support
• Implement Avenue5’s marketing strategies while keeping the organization’s goals and objectives in mind
• Field support questions and general inquiries from property associates for marketing platforms
• Support training efforts in parallel with our internal career development team and marketing suppliers
• Own existing reporting for national marketing programs on a monthly, quarterly, and as-needed basis
• Partner with regional marketing managers and field marketing specialists to ensure the use and adoption of national marketing programs both on-site and operationally at all properties
• Help create internal and external marketing campaigns by utilizing both digital and traditional marketing channels (e.g., brochures, flyers, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Enhance existing programs and create actionable recommendations by identifying areas of opportunity and implementing efficiencies through analysis of platform and customer insights
• Understand the market landscape, including technology trends, competitor strengths, and weaknesses as they relate to property management
• Understand the client and company business objectives to ensure maximization of property marketing and performance
• Maintain a working knowledge of all features, functionality, and benefits that make Avenue5’s products and services superior in the multifamily property management space
• Perform other duties as assigned

Required Qualifications

• Bachelor’s degree in marketing, communications, or business is required
• Two or three years of marketing generalist experience, including social media, reputation management, and website presence
• Excellent written and verbal communication skills
• Exceptional project management skills (PMP certification is a plus)
• Strong understanding of property management industry trends, issues, and emerging technology
• Intermediate to advanced-level knowledge of MS Office Suite (Outlook, Word, PowerPoint, Excel)
• Entrepreneurial mindset with the ability to work independently and collaboratively, prioritizing effectively in a fast-paced environment
• Must complete the Avenue5 Fair Housing and Preventing Discrimination and Harassment training

Preferred Qualifications

• One year of direct real estate multi-family marketing experience within the property management industry
• Agency experience is preferred
• Experience in Yardi Suite, RealPage, or other equivalent systems
• Intermediate-level knowledge of project management software, such as Wrike
• Participation in industry groups is a plus
• Experience in Google Drive, Google Docs, Google+, Google Analytics, and Google AdWords

Diversity & Equal Employment Opportunity

Avenue5 is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.