Digital Marketing Analyst

Position Overview

The Digital Marketing Analyst role is responsible for leading the CPP and Proactive Servicing Program within the organization. Reporting to the SVP, Proactive Servicing Strategy, this role focuses on identifying customer pain points, developing innovative digital strategies, and collaborating with cross‑functional teams to enhance customer experience and drive key business metrics. Based in New York, New York with a contract duration of 24 months.

Key Responsibilities

• Lead and manage the CPP and Proactive Servicing Program by identifying customer pain points in collaboration with the Customer Experience team.
• Develop project plans, presentations, research materials, and compelling, data‑driven digital‑centric business cases.
• Collaborate with internal partners across Retail Bank, Branded Cards, Wealth, and CRS to ensure a seamless experience that minimizes operational and reputational risks.
• Partner with external creative agencies and internal teams to maintain consistent messaging, tone, and creative strategy across all communication channels.
• Leverage digital channels to enhance customer interactions, drive Digital Self Service, and improve key metrics such as digital engagement and NPS.

Required Qualifications

• 8+ years in Business, Customer Experience, Communications, or Marketing Strategy.
• Exceptional storytelling, presentation, writing, and PowerPoint skills.
• Strategic thinker with the ability to connect intricate details with broader market perspectives.
• Innovative mindset with proven problem‑solving, data analysis, and critical thinking capabilities.
• Strong focus on customer experience and deep knowledge of digital and mobile‑first best practices.
• Excellent interpersonal, leadership, and project management skills.