Director of Sales and Marketing

Position Overview

Location: Spilt Rock
The Director of Sales and Marketing is responsible for the daily sales efforts and is in charge of the overall positioning of the hotel, brand communication, and the development of customers for the property including Rooms, Dining Outlets, and Events. In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen.

Key Responsibilities

• Prepares Sales Reports and annual Sales & Marketing Plan.
• Creates an effective Sales Program that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel.
• Demonstrates knowledge of the travel industry, current market trends, and economic factors.
• Utilizes moderately complex computer systems to access, understand, and accurately input information.
• Assists the Managing Director/General Manager in the preparation of marketing, advertising, and sales plans, programs, and annual budgets; and manages within approved plans and budgets.
• Develops rates and group sales deployment strategies through competitive data review, demand analysis, and mix management.
• Listens effectively, communicates, and demonstrates diplomacy with internal and external customers and staff.
• Stands and moves throughout the hotel property while continuously performing essential job functions.
• Enhances the hotel and brand reputation within the local community.
• Directs and manages all group, transient, and banquet sales activities to maximize hotel revenue.
• Prepares, implements, and compiles data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts, and other required reports.
• Performs other duties as assigned.
• May participate in the Manager on Duty Program.

Required Qualifications

• Requirements: The ideal candidate is a seasoned and highly intelligent hotel professional with outstanding management skills and extensive hands-on experience. Must be available to work when needed, including weekends, holidays, and nights, and be dynamic with the ability to motivate and inspire a diverse team.
• Education: A bachelor’s degree in hospitality or a related field; master’s degree preferred. Or an equivalent of education and experience.
• Experience Required: Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. Minimum five years of sales and marketing experience in the upscale hotel industry. Proficiency in Microsoft Word, Excel, social media platforms, and property management systems; command of the English language (both written and verbal); and strong media, presentation, and computer skills.