Nuuly Influencer & Community Marketing Manager

Position Overview

The Manager, Influencer & Community Marketing will lead the strategic development and execution of Nuuly’s influencer and community marketing programs. This role is designed to scale our creator network, grow brand awareness and loyalty, and drive customer acquisition and retention through innovative, insight-led campaigns. The ideal candidate is a strategic, analytical, and collaborative marketer with a proven ability to build creator partnerships, shape full-funnel campaign strategies, and deliver measurable business results. They will also oversee the growth of Nuuly’s Community Advocacy Program by identifying new ways to engage passionate brand supporters. This role reports to the Senior Brand Marketing Manager.

Key Responsibilities

• Lead the strategy, planning, and execution of Nuuly’s influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations.
• Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments.
• Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning.
• Ensure all Influencer Marketing programs are legally compliant with FTC Regulations and other applicable rules.
• Collaborate with in-house Creative & Social Teams to ensure marketing assets are effectively leveraged across 360 marketing channels.
• Develop and nurture relationships with cross-functional teams including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations, and Merchandising.
• Scale Nuuly’s Community Advocacy Program by identifying opportunities for innovation, operational efficiency, and sustainable growth.
• Develop engagement strategies to activate and retain community advocates, leveraging affiliate programs and performance-driven tactics.
• Collaborate with the Social team to create content engagement tactics that align with seasonal product activations and organic social channels.
• Champion diversity and inclusion by prioritizing representation in casting, content, and creator partnerships.
• Scale Nuuly’s Influencer & VIP Gifting program to create and deploy gifting campaigns.

Required Qualifications

• Minimum 5-6 years of experience in Influencer Marketing, Community Management, or a related role.
• Proven ability to lead internal and external communications with clarity, confidence, and a relationship-first mindset.
• Proven experience in leading and developing high-performing teams, with a focus on strategic guidance, mentorship, and cross-functional collaboration.
• Strong organizational and project management skills with experience overseeing complex initiatives and budgets in fast-paced environments.
• A strategic thinker with a strong perspective on emerging influencer trends and a passion for innovative brand-building opportunities.
• Results-driven, solution-oriented, and flexible with the ability to change course quickly while thinking big and executing pragmatically.
• General awareness of, or experience working with, media companies and partners is a plus.
• Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights.
• Proactive self-starter and collaborative team leader capable of managing always-on programs and driving cross-functional initiatives.
• Strong written and verbal communication skills with the ability to present and inspire.
• Experience in project and process management with excellent organizational skills.
• Analytical mindset with experience in data manipulation and interpretation.
• Thorough understanding of FTC regulations and other legal guidelines in the influencer space.
• Experience using CreatorIQ, GRIN, or other Influencer Management software tools.

Benefits & Perks

• Medical
• Dental
• Vision
• PTO
• Generous Employee Discounts
• Retirement Savings
• And much more!