Marketing Specialist - Search Engine Marketing

Position Overview

Join the largest manufacturer of tile and natural stone in the United States and be part of Dal-Tile, a proud subsidiary of Mohawk Industries. Our close-knit team values hard work and supports employees with a family-friendly environment, internal promotions, and benefits that go beyond traditional medical and dental coverage. As the Marketing Specialist (SEM Specialist), you will support our General Marketing function by driving both paid and organic strategies, optimizing search engine performance, and executing digital ad campaigns on platforms such as Google Ads, Meta, and Bing.

Key Responsibilities

• Plan, build, and optimize paid search campaigns across Google, Meta, and other platforms.
• Facilitate the execution of customer requests to ensure delivery expectations are met.
• Manage and monitor paid search and paid social media ads.
• Conduct A/B testing and performance analysis to improve ad creative, copy, and targeting.
• Track and report on KPIs such as CTR, CPC, conversion rate, ROAS, and CPA.
• Coordinate with creative and brand teams to develop compelling ads that align with campaign goals.
• Conduct keyword research to inform both organic and paid strategies.
• Assist with on-page SEO optimizations, including meta tags, headers, image alt text, and internal linking.
• Ensure SEO best practices are implemented on blogs, landing pages, and product pages.
• Help monitor website performance using tools like Google Search Console and BrightEdge.
• Work with analytics teams to assess campaign performance and uncover actionable insights.
• Partner with web developers to ensure tracking and tagging are properly implemented.
• Support integrated campaign launches by aligning SEM tactics with broader marketing goals.
• Perform other duties as needed.

Required Qualifications

• Bachelor's degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience.
• Familiarity with current digital technologies, SEO practices, and keyword research tools.
• Excellent communication, problem-solving, and organizational skills.
• Ability to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion when handling sensitive data.
• Proficiency with Microsoft Office Suite.

Preferred Qualifications

• Experience with Google Analytics, Google Tag Manager, and reporting dashboards.
• Strong analytical skills and attention to detail.
• Google Ads certification is a plus.

Benefits & Perks

• Competitive salary and a comprehensive benefits package
• Career advancement opportunities and a creative, growth-focused environment
• Examples include Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement
• Supported work-life balance with a family-friendly culture

Dal-Tile is proud to support our U.S. military, veterans, and their families. Active military personnel, transitioning service members, and veterans are strongly encouraged to apply. Mohawk Industries, Inc. is an Equal Opportunity Employer committed to an inclusive workplace.