Performance Marketing Specialist

BettingJobs

BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Performance Marketing Specialist to join their team based in London.

Key Responsibilities:

• Plan, execute, and optimise mobile user acquisition campaigns across DSPs and mobile ad networks.
• Drive performance improvements across the funnel (installs, registrations, first deposits, LTV).
• Continuously optimise CPAs and ROAS through testing, segmentation, and creative iteration.
• Use AppsFlyer and related analytics tools to measure attribution, cohort performance, and channel efficiency.
• Develop data-driven growth strategies and scaling frameworks for key markets.
• Collaborate with internal marketing, product, and regional stakeholders (including Spanish-speaking teams).
• Communicate performance insights and strategic recommendations clearly to senior stakeholders.

Requirements:

• 3+ years experience in mobile performance marketing, ideally within iGaming, gaming, or mobile-first industries.
• Hands-on experience with DSPs and mobile ad networks.
• Strong working knowledge of AppsFlyer or similar mobile attribution platforms.
• Proven track record of reducing CPAs and scaling conversions in high-volume performance environments.
• Highly analytical, strategic, and performance-driven mindset.
• Excellent communication skills and ability to work cross-functionally.
• Native or fluent Spanish is a strong advantage.

Nice to Have:

• Experience in regulated iGaming markets.
• Experience working with large marketing budgets and multiple geographies.
• Understanding of mobile product funnels and UX optimisation.