Washington, DC - Director of Strategic Marketing, Communications and Brand

Position Overview

For Business Professionals, Winston & Strawn offers an exciting opportunity at a leading global law firm committed to excellence, diversity, and professional growth. As the Director of Strategic Marketing, Communications, and Brand, you will shape and execute a cohesive global narrative that reinforces our reputation for excellence, innovation, and client service. Working closely with firm leadership and other key stakeholders, you will drive strategic initiatives and elevate our market position in a dynamic, collaborative environment.

Key Responsibilities

• Lead, mentor, and develop a high-performing team of marketing and communications professionals.
• Collaborate with the Managing Director, Business Development and Marketing, firm leadership, and other teams to support firmwide initiatives.
• Manage relationships with external vendors, agencies, and consultants to ensure high-quality, cost-effective outcomes.
• Foster a culture of collaboration, innovation, and continuous improvement within the marketing function.
• Develop and execute a firmwide marketing and brand strategy aligned with long-term business objectives and growth priorities.
• Serve as the steward of the firm’s brand, ensuring consistency, clarity, and differentiation across all touchpoints.
• Advise firm leadership on brand, reputation management, media strategy, and market positioning.
• Translate firm strategy into clear, market-facing positioning that resonates with clients, prospects, and stakeholders.
• Partner with practice groups and industry teams to develop targeted marketing initiatives that support client development and cross-selling efforts.
• Lead the firm’s external communications strategy including messaging, content development, and editorial planning.
• Oversee media relations, public relations, awards submissions, and crisis communications in collaboration with external agencies.
• Elevate the firm’s thought leadership by identifying opportunities for digital, print, speaking, and media engagement.
• Guide the development and execution of digital marketing initiatives including website content, social media, email campaigns, and multimedia storytelling.
• Utilize data and analytics to measure effectiveness, refine strategies, and improve engagement across channels.
• Oversee content governance to ensure quality, compliance, and alignment with brand standards.
• Collaborate with attorneys, firm leadership, business development, and operations to align communications and marketing strategies across offices and practices.
• Act as a connector and consensus-builder, balancing strategic vision with practical execution in a complex organization.

Required Qualifications

• Bachelor’s degree required; advanced degree in marketing, communications, business, or a related field preferred.
• 15+ years of progressive leadership experience in strategic communications, marketing, brand, or related roles, preferably within a law firm or professional services environment.
• Must live within a commutable distance to the firm office with the ability to work on-site 3-4 days per week.
• Proven success in leading and managing teams, including developing senior talent and managing managers.
• Strong strategic thinking skills with the ability to translate firm objectives into integrated communications and marketing initiatives.
• Exceptional written, verbal, and interpersonal communication skills with sound judgment and discretion.
• Experience managing complex projects, multiple stakeholders, and competing priorities in a fast-paced environment.

Benefits & Perks

• Comprehensive benefits providing a full spectrum of coverage and support for full-time employees and their families.
• Healthcare benefits package
• Yearly retirement contribution
• Annual discretionary merit bonus

Compensation

The target annual salary range for this role is currently $240,000 - $280,000 based on a regular, full-time schedule. Total compensation includes a comprehensive healthcare benefits package, yearly retirement contribution, and may include an annual discretionary merit bonus. The final offer will be determined based on experience, qualifications, market data, and internal equity.