Product Marketing Manager - Launch Strategy - Full-time

Position Overview

We are seeking a dynamic Product Marketing Manager to join our fast-paced, culture-first marketing team at Cisco. In this role, you will partner across Cisco’s marketing, product, engineering, and sales teams to spearhead strategic initiatives, develop compelling messaging, and drive impactful product launches in the technology and security landscape.

Key Responsibilities

• Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks.
• Create Tier One Messaging & Content: Design and build impactful messaging to maximize our market voice and ensure alignment across all content.
• Drive Cross-Functional Alignment: Develop strategic marketing plans and lead virtual launch teams to ensure alignment, adequate resourcing, and execution towards shared goals.
• Provide Strategic Direction: Set the tone, priorities, and guardrails for launch workstreams, ensuring a consistent narrative and customer experience across touchpoints.
• Manage Strategic Initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress without direct execution ownership.
• Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership and facilitate executive reviews.
• Create & Maintain Launch Frameworks: Refine scalable processes, tools, and playbooks for Tier One go-to-market excellence.
• Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignments to keep launches on schedule.
• Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive continuous improvement across the organization.

Required Qualifications

• 5+ years of experience leading B2B programs in product marketing, event marketing, or related roles.
• BS/BA in Business, Marketing, Communications or a related field (or equivalent) required.
• Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions.
• Ability to manage multiple projects simultaneously with high attention to detail and strong organizational skills.
• Analytical mindset with the ability to use data to drive decisions and measure impact.
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders.

Preferred Qualifications

• Master’s degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Previous experience with global Tier One launch or event strategy.
• Proven success in shaping market perception and influencing industry analysts, partners, and executive stakeholders.
• Deep understanding of go-to-market strategies and integrated marketing campaigns.

Benefits & Perks

• Compensation: Starting salary range of $133,200.00 to $168,800.00 (plus additional details based on location and role specifics).
• Comprehensive benefits including medical, dental, and vision insurance; a 401(k) plan with Cisco matching; paid parental leave; disability coverage; and life insurance.
• Generous paid time off: paid holidays, birthday off, annual holiday shutdown, personal wellness days, vacation, and sick time.
• Additional incentives such as annual bonuses and, for sales roles, performance-based incentive compensation.