Manager, Organic Social

Position Overview

HelloFresh is seeking a Manager, Social Media & Content to help establish best-in-class social and content strategies, pilot exciting new content concepts on emerging and established platforms, and oversee community management for HelloFresh’s growing brand portfolio. Working within the Marketing organization, you will help maintain industry-leading levels of brand awareness, affinity, reputation, retention, and growth.

Key Responsibilities

• Own organic strategy (primarily on Reddit, Meta, TikTok, and YouTube) and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.
• Use data and constant experimentation to optimize and report on performance across all platforms.
• Lead creative execution for major brand campaigns, partnering with internal and external teams to deliver innovative, disruptive social-first content.
• Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.
• Monitor and engage in conversations about HelloFresh and its brands across social platforms, forums, and review sites, ensuring timely, authentic, and brand-aligned responses.
• Proactively identify community sentiment, emerging trends, and customer pain points through social listening and direct interactions.
• Build and nurture relationships with online communities, advocates, and influencers to strengthen brand trust and loyalty.
• Develop playbooks for community engagement, including tone of voice, escalation protocols, and content strategies tailored to community-driven platforms.
• Support Reddit strategy by monitoring target audience behavior, identifying high-value subreddits, researching competitor activity, and surfacing key trends and customer pain points.
• Post original, thoughtful content and replies on relevant subreddits to spark discussion, share brand expertise, and authentically engage with communities.
• Develop and manage branded subreddits as needed, including seeding high-quality posts, engaging early users, and maintaining community guidelines as a moderator.
• Collaborate with Customer Experience & Support, SEO, and Communications/PR teams to ensure alignment on community engagement and reputation management.

Required Qualifications

• 5+ years of social media experience, preferably with a large D2C brand or agency working directly on a major D2C brand.
• Proven experience developing innovative social media strategy (content and campaigns) and managing influencer campaigns.
• Expertise with a wide range of social platforms and forums, including Reddit, Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter.
• Hands-on experience capturing and creating culturally relevant content (memes, GIFs, phone-captured videos).
• Experience with paid marketing channels and running Paid Social, SEM, Display, and CRM campaigns.
• Skilled in data storytelling, social listening, and brand performance tracking.
• Experience working with an in-house creative team (briefing, art direction, asset management, etc.) and using social media publishing (e.g., Sprout Social, Hubspot) and listening tools (e.g., Talkwalker, BrandWatch, Synthesio).
• Innovative: You know what best-in-class social looks like and are eager to bring your ideas to HelloFresh.
• Trend-savvy: You’re up-to-date on the latest trends and can create standout content in a crowded social media landscape.
• Data-driven: You support your initiatives with relevant data.
• Articulate and collaborative: Excellent writing, presentation skills, and experience working cross-functionally, including with senior leadership.
• Self-motivated and detail oriented: You work independently to achieve aggressive KPIs, ensuring every piece of content is pitch perfect.

Benefits & Perks

• Competitive salary: $120,000–$130,000 USD plus company equity plan.
• 401k with company match: Vests immediately upon participation.
• Generous PTO, including sabbatical and parental leave up to 16 weeks.
• Comprehensive health and wellness benefits: Options starting at $0 monthly, effective on the first day of employment.
• Tuition reimbursement for continuing education (after 2 years of service).
• Up to 85% discount on subscriptions to HelloFresh meal plans (including HelloFresh, Green Chef, EveryPlate, and Factor_).
• Access to Employee Resource Groups for various communities including BIPOC, women, veterans, parents, and LGBTQ+.
• Inclusive, collaborative, and dynamic work environment at a fast-paced, mission-driven company disrupting the traditional food supply chain.