Bilingual Marketing Manager (Spanish/English) at Antonini & Cohen Atlanta, GA

Position Overview

Bilingual Marketing Manager (Spanish/English) at Antonini & Cohen in Atlanta, GA. Antonini & Cohen is a nationally renowned and growing immigration law firm dedicated to creating and defending the opportunity for individuals, families, and businesses to achieve their American Dream. This full-time role requires an innovative marketing professional to design and execute impactful strategies while leading digital marketing efforts on-site. Compensation: $80,000 - $120,000 yearly

Key Responsibilities

• Marketing Strategy: Design and execute marketing strategies to reach new clients and target markets.
• Market Research: Conduct research on industry trends, competitor activities, and identify growth opportunities.
• Analytics and Reporting: Use data analytics to measure effectiveness and meet performance KPIs.
• Digital Marketing: Lead digital initiatives including website management, search engine optimization (SEO), content marketing, email campaigns, and social media.
• Content Creation: Develop compelling content to reinforce the firm’s expertise and thought leadership.
• Branding and Positioning: Protect the brand identity across all marketing channels.
• Back-end Marketing: Build and grow the referral network for the marketing program.

Required Qualifications

• At least 5 years of experience in a marketing role designing and executing strategies.
• Fluency in Spanish.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proficiency in digital marketing tools and strategies including website management, SEO, social media, and email marketing.
• Exceptional communication skills, both written and verbal, and an analytical mindset to drive data-driven decisions.

Preferred Qualifications

• In-depth knowledge of the legal industry, including practice areas, ethics, and compliance considerations.
• Creativity and innovative thinking to develop unique marketing approaches within the legal profession.
• Familiarity with legal directories, rankings, and awards processes.
• A passion for staying updated on industry trends and best practices in legal marketing.

Benefits & Perks

• Great work environment doing work that matters.
• A mission-driven and results-oriented firm.
• Opportunity to make a significant impact in a growing business.