Digital Marketing Coordinator

Digital Marketing Coordinator

Amigos de las Américas

About AMIGOS

Amigos de las Américas (AMIGOS) is a nonprofit which inspires leaders through authentic service and immersion experiences. Since 1965, we have provided extraordinary opportunities for students to design and lead projects in collaboration with U.S. and Latin American peers and partner organizations across the Americas. Our strong network of community partners enables authentic engagement in communities across the region.

Position Summary

AMIGOS is looking for a tech savvy and results-oriented self-starter with an interest in developing a career in digital marketing. The Digital Marketing Coordinator reports to the Marketing Director and works closely with the cross-departmental marketing team to support key recruitment and fund development initiatives.

The ideal candidate is a skilled at content generation and has an eye for quality and a knack for digital processes. They must be a strategic thinker with the ability to balance competing needs in a fast-paced environment.

Excellent opportunity to learn, grow, and hone digital skills with a dynamic and passionate team.

Location: Houston, Texas or the San Francisco Bay Area (open to other locations for strong candidates)

Salary: Commensurate based on experience. Excellent benefits, training, and perks, including flexible schedules and travel (when possible). You just may land in Latin America!

Roles and Responsibilities

The Digital Marketing Coordinator will manage day-to-day marketing processes as well as work to execute various campaigns. They must maintain awareness of digital trends, best practices, and technologies, especially as related to AMIGOS target demographics. They will be a driving force in the organization’s content strategy.

Key work areas include:

• Social Media
• Maintain AMIGOS social media presence on platforms including, but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube
• Develop and publish engaging social posts to maximize traffic
• Implement a social media strategy designed to grow new audiences
• Build out and employ a strategy to amplify the voices of people of color on AMIGOS social media channels
• Develop social media advertising strategy
• Build relationships with social media influencers on TikTok and Instagram
• Content Development
• Ideation and creation of compelling content for blogs, brochures, emails, web pages, video, infographics, etc.
• Collect and organize interviews and testimonials
• Create and edit graphics, photos, and brand elements for print and web use
• Support other departments through the ideation for and execution of content-heavy marketing campaigns designed to drive volunteer and fundraising growth
• Maintain various content libraries: images, video, written content
• Update and add new AMIGOS listings on third party websites
• When travel allows, manage relationship with contracted photographer and/or videographer to create compelling promotional content
• Website Management
• Backend website management and training on WordPress
• Manage Web-based lead generation activities
• Assist in web development projects, focusing on user experience and functionality
• Manage the various AMIGOS blogs
• Develop and execute backlink and cross-promotional content strategy to drive traffic
• Conduct routine maintenance on website for improved SEO
• Email Marketing
• Create content for emails to segmented groups
• Utilize analytics to drive engaging email content
• Brand and Messaging Maintenance
• Monitor brand image across platforms and chapters
• Work throughout the organization to identify and update outdated brand materials
• Collateral and Promotional Materials
• Manage in house collateral inventory, including ordering and shipping materials
• Assist in creation of print materials and promotional items
• Build out new AMIGOS online store
• Reporting
• Assist with reporting and data collection
• Monitor performance and conversion across campaigns, including measurement against KPIs

In addition to the above, other tasks may be assigned.

Required Qualifications

• Outstanding written communication skills. Must be able to capture the AMIGOS brand, experience, and vision via the written word, video creation, and graphic design to inspire interest in the organization
• Knowledge of various social media channels
• Experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and video editing platforms, or a willingness to learn
• Willing to work some evenings and weekends for events, meetings, and travel
• Positive attitude and a commitment to help AMIGOS meet its strategic goals
• Excellent time and project management with exceptional attention to detail

Preferred Qualifications

• Bachelor’s degree
• 1 year+ of prior professional experience
• Experience managing social media accounts for a professional brand
• Degree in relevant field (business, marketing, communications, e.g.)

How to Apply

Please submit a cover letter, resume, and salary requirements by email to: jobs@amigosinternational.org

Attn: Lily Young, Marketing Director

For more information about AMIGOS, visit our website: amigosinternational.org.

Diversity and Inclusion Statement

AMIGOS is committed to a diverse and inclusive workplace. AMIGOS is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.