Marketing – Student SEO and Web Marketing Specialist (NFWS)

Position Overview

The Student SEO and Web Marketing Specialist supports the SEO team within the Digital Marketing Department by assisting with a variety of SEO and digital marketing tasks that help maintain, optimize, and improve website performance. This is a great opportunity to gain hands-on experience in digital marketing operations including SEO strategy execution, website management, and content optimization, while building valuable technical skills and making an impact on a major university website.

Key Responsibilities

• Work alongside experienced marketing professionals in a collaborative environment that values curiosity, creativity, and continual learning.
• Conduct SEO keyword research for YouTube videos and web content to support optimization strategies.
• Open new projects and assign tasks to SEO team members within project management systems.
• Edit and update website pages in Drupal, including copy updates, image replacement and resizing, and other page-builder updates.
• Identify internal linking opportunities by analyzing existing pages to enhance SEO and user navigation.
• Push website pages live by following established processes (completing review edits, setting up redirects, updating tracking information, and submitting pages for indexing through tools such as Google Search Console, Google Analytics, and Conductor).
• Support testing and optimization initiatives by setting up experiments and tracking performance metrics.
• Assist with general project management activities by submitting deliverables, reviewing tasks, and ensuring project steps are completed accurately and on time.
• Collaborate with SEO and marketing team members to ensure quality assurance and timely completion of digital marketing initiatives.
• Handle special projects as assigned and responsibly manage equipment provided for the role.

Required Qualifications

• Current GCU student enrolled in a bachelor’s or master’s degree program in marketing, business, communications, web design, or a similar concentration.
• Familiarity with SEO concepts, including keyword research, internal linking, and on-page optimization.
• Experience working in a content management system, preferably Drupal.
• An eye for web aesthetics and content presentation.
• Comfortable learning digital tools such as Google Analytics, Google Search Console, Conductor, and SEOTesting.
• Strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills with a collaborative, team-oriented attitude.
• Ability to maintain confidentiality and adhere to established processes accurately.
• Eagerness to learn, adapt, and grow within a fast-paced digital marketing environment.

Benefits & Perks

• Compensation: Minimum Wage
• Eligibility: Must be enrolled full-time as a bachelor’s or master’s student at GCU; bachelor-level students must retain a 2.0 GPA and master-level students a 3.0 GPA, and maintain good financial and academic (SAP) standing.
• Anticipated End Date: June 30, 2026
• Manager: Search Engine Optimization Manager
• Employment is contingent upon the satisfactory outcome of pre-employment screening activities, including a background check.