Digital Marketing Lead

Position Overview

Join the KOMPAN North America (NA) team as a Digital Marketing Lead and play a key role in creating happier and healthier communities across the country by bringing to life outdoor play and fitness spaces. In this role, you’ll lead our digital marketing strategy, drive lead generation, and empower sales across all digital channels. If you are a digital marketing expert with proven leadership skills and a track record of success in the B2B sector, this is the perfect opportunity to leverage your account-based marketing expertise and experience leading fast-paced digital marketing teams or managing agency accounts. At KOMPAN, our mission is to create healthier and happier communities by delivering innovative play and fitness solutions.

Key Responsibilities

• Work with the KOMPAN NA and Global Marketing teams to develop and implement B2B digital marketing strategies aligned with sales and business objectives.
• Drive demand generation through targeted campaigns (SEO, SEM, Social Media, email marketing, webinars, etc.).
• Lead account-based marketing (ABM) initiatives to engage high-value prospects and existing clients.
• Collaborate with the Director of Marketing, sales leaders, and sales teams to align digital marketing efforts with pipeline goals and revenue targets.
• Manage and optimize marketing automation platforms (e.g., Dynamics 365) to enhance lead nurturing and scoring.
• Oversee website content, landing pages, and conversion optimization tailored for B2B audiences.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights to stakeholders.
• Manage a small Austin-based Digital Marketing team.
• Stay current with B2B marketing trends, technologies, and the competitive landscape.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience managing a B2B digital marketing team or agency accounts with proven success in lead generation.
• Strong knowledge of digital marketing strategies and marketing automation tools.
• Experience with SEM (Google, Bing), SEO/AEO, and Social Media Marketing (LinkedIn, Meta).
• Excellent analytical skills with proficiency in tools like Google Analytics and Dynamics 365/Salesforce.
• Strong project management and organizational skills.
• Exceptional communication and stakeholder management abilities.

Benefits & Perks

• Comprehensive medical, vision, and dental plans.
• Employer-paid life and disability insurance.
• 401(k) retirement plan with company match.
• Competitive PTO and robust holiday schedule.
• A fun, energetic team that values creativity and hustle.