Athletics Administrative Associate, Marketing

Position Overview

Assist with coordinating and implementing marketing strategies and activities to increase student attendance and engagement at athletic events. This role drives program visibility, energy, excitement, and school spirit at home games while ensuring adherence to NCAA, Mid-American Conference, and Eastern Michigan University policies.

Key Responsibilities

• Coordinate and implement marketing strategies to boost student attendance at athletic events.
• Adhere to NCAA, Mid-American Conference, and Eastern Michigan University policies, rules, regulations, and procedures.
• Plan, develop, and evaluate athletics marketing campaigns for increased student engagement.
• Assist with student promotions, write game day scripts, and coordinate music/band arrangements and spirit squads (cheer and dance teams and mascot) as needed.
• Manage administration of the Eagles Kids Club, Swoop/mascot program, cheerleading, and dance programs.
• Participate in weekly athletics marketing and operations meetings.
• Promote athletic programs through involvement with student organizations and related activities.
• Perform related duties as assigned.

Required Qualifications

• Bachelor's Degree in Marketing, Sports Management, Communications, Business, or a related field.
• Ability to communicate effectively, both orally and in writing.
• Strong interpersonal skills, high energy, and the ability to work effectively with a diverse community.

Preferred Qualifications

• Experience working within NCAA Division I or II athletics programs.
• Knowledge of NCAA policies and compliance.