Cardiorenal Associate Director Regional Marketing - California
Bayer10 months ago
Riverside, CA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Bayer is looking for a Cardiorenal Associate Director Regional Marketing – California to join its field‐based Product & Portfolio Squad for the Cardiovascular Renal Portfolio. In this role you will engage and develop Thought Leaders, generate customer insights for strategic decision-making, execute regional meetings and programs for Healthcare Professionals, and drive brand growth across Southern California. Travel up to 50% within the territory is required.
Key Responsibilities
- Strategic Thought Leader (TL) Engagement: Establish and maintain relationships with key TLs, engage target customers via conferences, 1:1 sessions, and collaborative initiatives to drive product perception and clinical expertise.
- Congresses & Regional Conventions: Coordinate and execute plans for Bayer’s conference presence, lead TL meetings, support executive encounters, and share insights from scientific sessions.
- Speaker Bureau Engagement: Lead execution of peer-to-peer programs, support the development and training of Opinion Leader speakers, and collect insights to evolve speaker content.
- Local Marketing Initiatives & Programs: Contribute to local and national marketing projects, tailor brand materials to regional needs, and support process improvements.
- Insight Generation & Field Partnership: Collaborate with internal stakeholders to consolidate customer insights and inform strategic decisions while driving actionable marketing strategies.
Required Qualifications
- Bachelor’s degree
- Valid driver’s license with a clean driving record
- 5-7 years’ experience in pharma/biotech, with at least 2 years in a customer-facing role and 2 years within the cardiovascular therapeutic area
- Proven success in sales, project management, and relationship development with key customers and stakeholders
- Ability to manage multiple initiatives in a fast-paced, cross-functional environment with strong attention to detail and ownership
- Willingness to travel up to 50% (including some evenings and weekends) for customer engagements, conferences, and internal meetings
Preferred Qualifications
- Bachelor’s degree with a life science background
- Residence in or near Southern California
- Experience in marketing or leadership roles in sales training, account management, market access, or similar commercial areas
- Experience working with academic institutions and key accounts
Benefits & Perks
- Compensation: Estimated salary range of $143,280.00 - $214,920.00, with additional bonus or commission opportunities as applicable.
- Benefits: Comprehensive health care, vision, dental, retirement plans, PTO, sick leave, and an employee referral bonus.
Required Skills
Strategic Marketing
Cross-functional Collaboration
Event & Program Management
Speaker Bureau Management
Congress & Convention Leadership
Project Management
Cardiovascular & Renal Therapeutics
Thought Leader Engagement
Market Analysis
Customer Relationship Building
Clinical Expertise
Pharmaceutical Marketing